July 18, 2013

FOR IMMEDIATE RELEASE

San Diego, California

Sportfishing Association of California names Brandon Hayward as its publicist

In an effort to further is mission of promoting tourism through marine recreation and educational activities, the Sportfishing Association of California (SAC) recently hired outdoor journalist Brandon Hayward as its publicist.

Hayward comes to SAC by way of being both a crewmember on sportboats from 1 996 to 2005, and more recently, a well-received outdoor writer and charter boat operator. Hayward, who worked on sportboats that included the Producer, First String and Excel, has a 100-ton master's license and is a graduate from the University of California, Santa Barbara.

"I'm looking forward to helping promote sportfishing and working with SAC and its member boats on blogs and stories on our unique resource here in California," said Hayward.

As publicist, Hayward will craft a weekly blog on SAC's Web site (californiasportfishing.org), post updates and information on SAC's facebook site, and work on outreach programs. He is open to story and blog ideas, and can be reached at brandonhayward@hotmail.com.