Zeldis Buzz: News for Market Researchers

Announcing Pet Insurance Study

At Zeldis, we love our pets, and we know how important it is to protect them! Because of our connection to our pets, our former pet-friendly office environment, and the increasing focus on pet ownership and pet insurance in the U.S., Zeldis is launching thought leadership research on pet insurance to be shared with the research community in early 2022.

We are exploring:

What types of pets do consumers own, and what emotional benefits do pets bring to owners’ lives?
How do owners care for their pets?
What makes pet owners decide to purchase or not purchase pet insurance?
How do they select a pet insurance carrier, and how much do they spend on insurance?

Click HERE to learn more about the research objectives and study methodology

Retirement Redefined

This research explores the many issues and priorities facing today’s retirees, including: financial planning, retirement income, longevity, Medicare and healthcare, long term care, and the impact of the COVID pandemic. While the presentation of the data can be found below in the link to the webinar, a segmentation analysis of the data is underway to further deepen the value of the findings. The results of the segmentation analysis will be released in January of 2022.

Click HERE to learn more about the background and methodology for the study.

Contact Fred Gaudios, Senior Account Director to share your comments, questions or to further discuss the findings: fred@zeldisresearch.com

The Ideal Advisor: Why Women Are the Perfect Fit

for the Advisory Industry

While the investment industry has recognized the increasing importance and impact of women investors and has started to adjust their focus accordingly, there continues to be a startling lack of representation of women among financial advisors. In this research we explore the barriers and challenges women face in the advisory industry and uncover the unique qualities and strengths they may bring to the table.

Click HERE to learn more about the background and methodology.

To learn more about the study details contact Amy Rey, Executive Vice President amy@zeldisresearch.com to schedule a call or a free custom presentation.

Zeldis Perspectives

Yaymaker Team Building

The arrival of COVID-19 has led to a nearly instant Virtual Work environment. It allowed us to expand our team to include employees who are 100% virtual. To help unify the Zeldis team, we have engaged Yaymaker to assist us with the implementation of Quarterly team building activities designed to have some fun while working together for a cause. We raised $250 for The Breast Cancer Research Foundation and $339 for The National Alliance on Mental Illness (NAMI) while having fun playing Family Feud and a Virtual Casino Event!

Our Newest Vice President

Congratulations to Jeff Mann on being promoted to Vice President! Jeff has played an integral role in Zeldis’ success and growth since becoming a part of the team. He consistently maintains his focus on the company’s goals and objectives and supports management initiatives to achieve them. In addition to serving clients and managing research projects, Jeff is incredibly supportive of the team and does not hesitate to accept – and excel at – any challenge. Please join me in celebrating Jeff's promotion.

Read Jeff's Perspectives Interview HERE

See Jeff's Bio HERE

Meet Our New Team Member

A hearty Zeldis welcome to our newest team member Jennifer King!

Over the past 20 years Jennifer has worked conducting qualitative research as a Project Director for a moderator. Her responsibilities included coordinating all aspects of setting up focus groups, IDI’s, and Online Boards, for both online and in person research.

As the Field Operations Manager for Zeldis Research Associates, Jennifer is involved with the management and execution of all aspects of multiple qualitative research projects.