A refreshing taste
of summer market research... 

In This Issue
Need some insights into consumers' understanding of annuities? Or a look at how young professionals view life insurance?

Check out our new Zeldis Learning Center for these and other reports that can help you gain professional expertise and advice.

In this central 'library' located on our website, you'll find recorded webinars, white papers, presentations and much more, categorized by vertical markets (financial services, insurance, education, health care, etc.) as well as by cross-vertical solutions (customer journey, Millennials, international and others.)  

Check out our Learning Resource Center HERE.
Product Concept Testing: What to Do FIRST?
Product Concept Testing may seem simple: develop an idea, present it to potential consumers, refine and test.  But after successfully conducting hundreds of product concept tests, the Zeldis research team has proven that there's no 'one size fits all' strategy. Answering a few simple questions can help determine your most effective strategy, depending on where you are in the concept testing process.  Download our
"Life Insurance Purchasing Preferences by Generation" Now Available

Learn how Boomers, Millennials, and GenXers purchase life insurance - differently! 

The varying attitudes and approaches of these audiences towards buying life insurance are explored in "The Evolution of Distribution: Insurance Purchasing Preferences by Generation". 

Zeldis Vice President Amy Rey presented this latest in our series of research findings on insurance channel preferences by generation at LIMRA 2016, this time with a focus on life insurance.  Download this new report HERE
Coming This Fall...

Watch for results of Zeldis' newest proprietary research study on the unique needs of Millennial professionals, including financial advisors, insurance agents, and small business owners. Using a mix of IDIs and video interviews, the study will focus on how this population differs from their older counterparts, including their goals and motivations, use of technology, social media and other tools, and much more.  For more information, and to reserve a copy of the results, contact Doris
Upcoming Conferences 

MRA September 26-28, 2016 - San Francisco

Zeldis will be represented at the 2016 Marketing Research Association Corporate Researchers Conference, bringing our expertise and insights to the event known to this powerful gathering of market research professionals.  Zeldis Partner Doris Kaiser and Vice President Amy Rey will be on hand to discuss how our extensive industry knowledge, methodological expertise, and international research experience can benefit your corporate projects, large and small. Contact Doris for more information.

October 16 - 19, 2016 - Scottsdale

Stop by the Zeldis booth at the SIR Annual Conference for one of our almost-famous cupcakes and a chance to visit with the Zeldis team: Amy Rey, Doris Kaiser, and Fred Gaudios.  On Monday, Oct. 17, Amy and Fred will present "A Shifting Perspective: The Voice of the Millennial Agent and Business Owner", the new Zeldis proprietary research study on these important -- and different - young segments.

Welcome Jeff Mann
Our new Senior Research Director, Jeff Mann, has jumped into our staff with both feet firmly on the ground, already taking on several new client projects.  Jeff joins us from MSP Analytics, and previously, Response Analysis (now GfK) and LOMA/LIMRA.  His expertise ranges across the pharma, insurance and health care market research spectrum.  Welcome, Jeff!
Read more about Jeff HERE.
If you have any questions, or suggestions for articles you'd like to see in future issues of The Zeldis Buzz , please contact me by calling (609) 737-7223, x207, or email Doris@zeldisresearch.com .


Doris Kaiser, Partner 

Zeldis Research Associates 

609-737-7223, x207

About Zeldis Research
Zeldis Research  can help you do smarter, more impactful research.  In turn, this allows your stakeholders to market products and services more successfully to their targets.  Our actionable results have helped clients effectively address a wide range of issues, such as identifying solutions associated with insurance products for millennials, to marketing in the complex new world of health and wellness, to keeping pace with vast digital changes in education and publishing.

Zeldis Research Associates

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