Amy Rey, EVP will be attending the Quirks Chicago conference March 27-28 and presenting:
America’s Most Wanted: Addressing Current Challenges in
Market Research Data Collection
If you are like most of us, you've noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. Sourcing quality respondents from panels, battling bots and fraud, spam regulations, firewalls, data privacy, low response rates, etc. have all made it harder. We will present an overview of some of the challenges along with ways to help mitigate them. We don't promise a magic bullet solution, but hopefully we can offer a few suggestions that will help you execute quality research that delivers value when making business decisions.
Please reach out to Amy directly amy@zeldisresearch.com for additional details and please stop by the Zeldis Kiosk (J) to say hi!