Zeldis' 2023 Thought Leadership Lineup
Zeldis is very excited to be working on several thought leadership efforts we will be sharing over the course of the year. We can’t give too much away just yet, but here is a high-level overview of what we have planned:
  • A largescale study on Gen Z and Investing we executed with a client and that will be released to the public.
  • Qualitative and quantitative research with caregivers exploring their challenges and needs.
  • As a follow up to a previous thought leadership study, we are planning qualitative and quantitative research with veterinarians and consumers on pet insurance with a focus on purchase drivers and benefits and drawbacks of different ways to buy pet insurance (P&C, health, group benefit, pet insurance company).
Please feel free to email Amy Rey at amy@zeldisresearch.com to share your thoughts and information needs regarding the three areas we intend to explore this year.
Equitable Study On Educators and Retirement Plans
Equitable recently released their updated research on educators and the value of working with an advisor for 403(b) retirement savings plans. Zeldis was excited to execute this important research which again demonstrated the tangible and intangible benefits of working with a financial professional. You can see a summary of Equitable’s findings as reported by 401K Specialist HERE, and you can download a copy of the white paper HERE.
Conducting Bulletin Boards with Educators
When conducting research with teachers to evaluate a new product concept or specific aspects of a new product concept, bulletin board focus groups are often the most effective approach for obtaining feedback. Educators benefit from being able to respond at their own convenience. They are often very detailed and enthusiastic in their responses to bulletin board questions and happy to interact with other educators online.
WBENC and HITRUST Certifications
Zeldis is proud to announce that we have been recertified as a women-owned small business by the Women’s Business Enterprise National Council (WBENC). We’ve also earned Certified status for information security by HITRUST, which allows us to offer the highest level of security and risk management to our clients (and their customers) in a world where this is becoming increasingly important.
Zeldis Perspectives
Amy Rey, EVP will be attending the Quirks Chicago conference March 27-28 and presenting:

America’s Most Wanted: Addressing Current Challenges in
Market Research Data Collection

If you are like most of us, you've noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. Sourcing quality respondents from panels, battling bots and fraud, spam regulations, firewalls, data privacy, low response rates, etc. have all made it harder. We will present an overview of some of the challenges along with ways to help mitigate them. We don't promise a magic bullet solution, but hopefully we can offer a few suggestions that will help you execute quality research that delivers value when making business decisions.
Please reach out to Amy directly amy@zeldisresearch.com for additional details and please stop by the Zeldis Kiosk (J) to say hi!
Zeldis Team Promotions
Colleen Ripley to Senior Research Manager. Colleen has been with Zeldis since 2018 and she has become a critical and versatile member of our research team.
Carolyn Sturm to Senior Research Manager. Carolyn joined the Zeldis team in 2021. She has grown into an expert in the P&C industry as a key member of that team.
If you have any questions, or suggestions for articles you'd like to see in future issues of The Zeldis Buzz, please contact me by calling (609) 737-7223, x207, or by emailing doris@zeldisresearch.com.
Doris Kaiser, Managing Partner 
609-737-7223, x207
Zeldis Research can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets. 

Our deep and broad industry knowledge in the markets we serve, customized solutions blending Qualitative and Quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.
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