For Immediate Release

October 27, 2022

YUMI NU SHEDS THE SKIN OF HER FORMER SELF ON

NEW SINGLE “25” - STREAM

FOLLOWS “BRITTLE” AND MAY’S DEBUT EP HAJIME

LAUNCHED SIZE-INCLUSIVE CLOTHING BRAND BLUEKI EARLIER THIS MONTH

“25” single artwork [Download]

“… full of rich, curious songwriting and hypnotizing, mellow beats.”

“Yumi Nu is sunshine glimpsing through the clouds on a dreary day. She is a mid-afternoon bakery treat, a warm smile from a stranger, and the feel of the crisp pages of a new book in your hands — brimming with possibility.”

Floating on airy melodies while grounded by a bounding bass line, Yumi Nu today releases her latest single “25.” A celebration of every misstep and every triumph leading to the present, the Japanese-American alt-R&B artist and model steps into the fully-formed version of herself on this track – Stream.

Speaking on today’s release, Yumi Nu said, “’25’ is an ode to my growth up to this moment. I just turned 26, but in my 25th year I had a lot of realizations and proud moments of how far I’ve come.” She continues, “This past year I had a big detachment of who I used to be from who I am now. And this song talks about shedding that old layer of skin that you used to call home but doesn’t feel right anymore.”

Press photo by Augusto Silva Alliegro [Download]

Included in the accolades of her 25^th year of life, Yumi Nu released her debut EP Hajime in May for AAPI Heritage Month. Meaning “beginning” in Japanese the project introduced her endearingly vulnerable artistry to the world and won praise from the likes of Billboard, W Magazine, office, Teen Vogue and Hypebae. Previous releases have received support from Spotify editorial playlists including New Music Friday, Fresh Finds, Dope AF and Jasmine, and Apple playlists like New Music Daily and New in R&B.

Outside of music, Yumi Nu is an internationally acclaimed, barrier breaking model. Some of her achievements include being the first plus-size Asian-American cover star of the infamous Sports Illustrated Swimsuit Issue and covers of Vogue US, Japan and Hong Kong as well as Teen Vogue. Most recently, Yumi Nu can be seen in her campaigns for Calvin Klein and H&M. Just last week, she launched her own size-inclusive clothing brand Blueki, which carries mindfully made clothing from size XXS to 6X.

Press photo by Augusto Silva Alliegro [Download]

ABOUT YUMI NU

Yumi Nu is a New York based, Japanese-American recording artist and plus size model. Since childhood, Yumi has been inspired by her entertainment driven family and started singing lessons at age 12 and writing songs by age 15. After a couple years as a pop artist on Dim Mak records, she took a brief hiatus from the music industry to refine her craft. This led to her return to releasing music in 2022 with a set of new music and a new creative direction that pulls from alt-R&B and indie influences. Her debut EP Hajime, meaning "Beginning" in Japanese, is apt for Yumi's new take on her music and self-expression. Hajime is available now on all streaming platforms.

Following up her debut project, Yumi has started to release a series of new singles. The first, “Brittle”, was released in September and today’s release of “25” follows close behind.

###

For more information on Yumi Nu, please visit:

Instagram / Twitter / TikTok / Spotify / YouTube

For all Yumi Nu press materials and inquiries, please contact:

Madi Florence / madi@bighassle.com