Your ISBT Connection | August 15, 2021
This newsletter is brought to you by:
Beverage industry supplier members can get their products and services in front of professionals from global soft drink brands and regional bottlers year-round. Sponsorships include content-based Marketing programs, allowing suppliers the opportunity to control their message to their potential customers (instead of allowing their competitors to tell their story for them).  

To sponsor a future issue of the ISBT Connection, contact Tim Hudson at for more information
Featured News
New, Exciting Sponsorship Opportunities Available for Virtual BevTech Events Worldwide!

ISBT is now offering a new and effective program to help gain visibility while supporting the vision of the Society to be the premier international technical society for the beverage industry. Now you can be part of that vision!
This sponsorship program will allow our regional BevTech committees to offer the best technical programs while keeping attendee costs reasonable. Your generous support will be recognized throughout the entire event as well as in pre- and post-event marketing. We have a program for any budget!
  1. Sponsor’s logo in all promotional activity as well as on ISBT’s website and registration pages
  2. Recognition during the live event
  3. Post-event recognition of the event and follow-up surveys
  4. Logo on
  5. Social media mentions
We have three sponsorship levels. Sponsorship is particular to a specific event – you choose which event(s) you wish to sponsor.
  • Gold Level - $2,000 / event: includes the Benefits of Sponsorship listed above + 1-year new membership for 4 employees + $600 credit towards a Beverage Institute by ISBT® class
  • Silver Level - $1,000/event: includes the Benefits of Sponsorship listed above + 1-year new membership for 2 employees + $300 credit towards a Beverage Institute by ISBT® class
  • Bronze Level - $500/event: includes the Benefits of Sponsorship listed above
We have limited sponsorship opportunities for each event. Make your decision and act now! You can sponsor one or several events. The deadline is one month before the event you wish to sponsor.
  • BevTech Europe – September 30. Deadline: August 30.
  • BevTech Latin America® – October 19. Deadline: September 19.
  • BevTech Canada™ – October 27. Deadline: September 27.
  • BevTech Asia Pacific – November 10. Deadline: October 10.

If you are interested, please contact the ISBT Office at and let us know which events and what sponsorship levels you wish to pursue.
Register Now for ISBT's Virtual Meetings

Our regional leaders are hard at work developing a great lineup of speakers for each of the upcoming meetings. Please click on the links below to learn more about each event and register now!
Registration is free for all current ISBT members. Non-members may join and attend at the introductory rate of USD $250, which includes one year's membership. Why not invite colleagues to expand their knowledge as well?

September 30, 2021 - BevTech Europe 2021

October 19, 2021 - BevTech Latin America® 2021

October 27, 2021 - BevTech Canada™ 2021

November 10, 2021 - BevTech Asia Pacific 2021
Check Out The Program for BevTech Europe!
As usual, the BevTech Europe planning committee promises a great lineup of speakers and presentations. In addition to the regulation updates for the European beverage industry, we will feature some of the emerging challenges, such as off-notes, microbes, and particles, that are sure to grab your attention.
Take a look at the program, then be sure to register so you don’t miss a single presentation! We look forward to seeing you on 30 September 2021,Central European Time.
2021 ISBT Resource Guide Online Now

The 2021 Beverage Industry Resource Guide is online now and should be hitting desks in the next couple of weeks. The Resource Guide is designed to help facilitate connections and relationships between members. This year's print resource guide has grown considerably over the very first guide, which was published in 2020. We are excited to now feature more than 250 soft drink brands, 60 regional bottling companies, 20 consulting firms and more than 350 supplier members segmented by business category!

Check out the full online edition of the Resource Guide by clicking the button below.
ISBT Manuals & Guidelines
This is a new, regular section of the ISBT Connection that we will use for communications about new publications as well as publications that are just being started. Manuals and guidelines are free to current members of ISBT at Non-members may purchase our publications a la carte using the order form at the bottom of that page, but joining ISBT is the most economical way to gain access to our publications.
ISBT members interested in participating in the development of a new publication or the review of an existing one should contact the Chair or Subcommittee Chair in charge of the working group. If you are not an ISBT member but wish to participate in the writing of a new publication, please click here to join ISBT so that you can contribute to this important work!
Rheometry – New Guideline
The reliable comparisons of rheological data (viscosities of our beverages) that were determined in different laboratories is essential for communication between manufacturers, bottlers, and their customers. Reliable, reproducible bases must be created for this. The focus of this guideline is on a method that includes all steps required to obtain reproducible and comparable measurement results for Newtonian liquids. This new guideline is free to current members of ISBT at

Barriers of Separation – New Working Group

Beverage producers are finding source water quality varying significantly within their specific regions, and even seasonally within the same location. Further, as producers globalize their production, they have to contend with large variations, a growing concern as it most likely exceeds the capability of their standardized water prep unit operations. Additionally, there is a whole slew of regulatory agencies that govern ingredient water region to region, and producers may have their own specifications to maintain consistency of beverage quality globally. So if producers have to cater to a stringent set of water quality parameters but also contend with the disparity of source water quality, how can they achieve consistency? It does not make sense to treat all source water to the utmost level of purity as that is neither economically feasible, nor beneficial from the standpoint of taste or stability. This guideline will look at the various specifications of ingredient water across critical agencies, compare them to the ranges of source water quality available and develop a “plug and play” type of unit operation model with redundancies built in. Using this approach, any producer can evaluate their acceptable ingredient water target spec and source water quality, then assemble an appropriate treatment system using the model put forth in the paper and current commercial treatment options. Members interested in participating in the development of this new publication should contact the Water Quality and Treatment Technical Committee Chair, Sanjay Srivatsa. 
Beverage Institute by ISBT®
Create Your Future
  • Prepare yourself now! The more experience and education you can acquire, the better you can create the future you want.
  • The Beverage Ingredients Course is a must to understand the composition of beverages.
Time is Running Out for Summer Promotional Pricing!
  • New pricing for the Beverage Institute goes into effect in 2 weeks (9/1/21), so take a course now to save 20%!
  • You have up to one year to complete your course(s), so sign up and save big!
  • Use promo code “sumlearn” to get the discount.
Technology in August
  •  In August 1977, Radio Shack revealed its first personal computer, the TRS-80 Model I. It came equipped with cassette tape storage, 4KB of RAM, and a BASIC interpreter. The TRS-80 was one of the first personal computers to be mass-marketed. Compare that now to the 8 GB memory in an Apple watch!
What students are Saying:
“As a university teacher and already more than 25 years in this business, I really enjoyed the ISBT training. In a simple way, complicated procedures that are hard to see even in practice were explained in a tricky, clear and understandable way. I would recommend the courses without reservation.”
Beverage Operations and Processing Seminar
  • The seminar starts September 1st. Time is running out so sign up now!
  • Online seminar of four 2-hr sessions, held on consecutive Wednesdays beginning September 1, 2021 at 11:00 am CST
  • Top industry experts will speak on:
  • Raw Material Processing and Blending
  • Filling – Cold / Clean, Hot, and Aseptic
  • Processing – HTST Flash, High Pressure, Tunnel, Retort, and Emerging Technologies
  • Bottled Water Operations
  • Operations Management Systems – MES, MRP, ERP, OEE, and KPIs,
  • This course is appropriate for all levels – make it an event for your whole team!
  • Price is $220 for members, $250 for non-members.
  • Registration closes on August 30th, so click here to sign up before it is too late!
For more information contact Tom Reimer at or visit
Did You Know?
"Did You Know?" is a series of interesting events and changes to the ISBT and the beverage Industry. If you have an ISBT tidbit or "fun fact," send it to
Did You Know... about the ISBT?
Logo: In 2001, the first Canadian BevTech was held and was named the “ISBT Toronto Regional Meeting”. Use of the logo began in 2017.

History: In its infancy, BevTech Canada was enthusiastically organized by Edie Zon and Jim Sullivan. When both of these members left the industry, Paulette Vinette, the Executive Director of the Canadian Soft Drink Association, ably assisted ISBT with the next couple of Canadian meetings. Then Anthony Amendola volunteered to help Elizabeth McLeod revive and build BevTech Canada. Currently, Michael Gould and Dave Watson are doing an excellent job of managing a successful and growing Canadian section.
Welcome, New Members!
ISBT is proud to announce we have gained two new members since August 1. Please join us in welcoming them to the association! To view the complete list of new members, click the button below. For information about joining ISBT, click Join ISBT below.
Industry News
If you have news (i.e., new hires, personnel promotions, facility changes, etc.) that you would like to see mentioned in the ISBT Connection, please email The deadline for submission for the next issue of the ISBT Connection is August 27.
PepsiCo Announces Portfolio Optimization Actions For Juice Businesses In North America and Europe - PepsiCo, Inc. announced that it has entered into an agreement with PAI Partners (PAI) to sell Tropicana, Naked and other select juice brands across North America, and an irrevocable option to sell certain juice businesses in Europe, which will result in combined pre-tax cash proceeds of approximately $3.3 billion while retaining a 39% non-controlling interest in a newly formed joint venture.

New recipe, Packaging of Coke Zero Sugar Debuts Nationwide - Coca-Cola has announced it's giving Zero Sugar a new recipe and new look. The new recipe will begin arriving on shelves in August with full distribution across the United States and Canada starting in September.

Dr Pepper Teams Up with DJ Uiagalelei, Clemson's Star Quarterback - Dr. Pepper announced a partnership with Clemson Tigers quarterback and leading Heisman Trophy candidate DJ Uiagalelei, who will be featured in the brand's upcoming "Fansville" college football marketing campaign.
Sponsored Resource Guide News
The Beverage Industry Resource Guide contains information from Beverage Industry Supplier Members from a promotional standpoint. It is for advertising purposes and does not reflect the opinions or position of ISBT.
CGA Announces Return to In-Person Meetings & Events - CGA plans to resume in-person committee meetings and events starting in September 2021.
Amcor Sees U.S. Plastics Pact Roadmap Launch as Opportunity to Drive Circular Economy Progress - Engaging nearly 100 organizations, the Roadmap outlines actions and responsibilities to achieve reusable, recyclable or compostable plastic packaging by 2025.
Anton Paar on Wheels - In 2021 many exhibitions and conferences got cancelled due to the COVID-19 pandemic. So, what to do, if the customers cannot visit us? Very easy ... WE VISIT THEM! Anton Paar India successfully shows how it works.
If you have sponsored content (i.e., new products, case studies, white papers, etc.) that you would like to see mentioned in the ISBT Connection, please email or upload to the Beverage Industry Resource Guide by August 27.