October 2014                                                                                                                   Volume 3, Issue 10
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Get Your Conscious and Unconscious Minds Working for You!

Choice Words




This Italian word literally translates as "knots." It means the ties that connect us -- and if you want to get anything done, it helps to have connections.


Your RAS connects your conscious and subconscious minds. Sometimes you need look no further than your own brain to reach your goals! 


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You may have heard: your conscious mind accounts for only 10% of what's going on in your brain. That explains why we see so many people walking around unconscious ...


Here's the good news. While you're not always sure what's going on down there, we can "talk to ourselves" and increase the chances we'll get what we want. Welcome your new best friend: the reticular activating system (RAS)!

-- Lynne 

You Have More Brains Than You Think!

Your conscious mind can process 40 bits of data per second. Your unconscious mind can handle 40
 million! How do you keep your brain from exploding? This is the RAS' job. It literally screens out all the stuff you don't need to pay attention to in the moment, such as how your behind feels in your chair right now.


Are You Thinking About Your Behind?


That's because your conscious mind just sent a message to your RAS, telling it that how your behind feels is suddenly important. Now your RAS is letting this through.


It's more than a neuroscience parlor trick. Now that you know how this works, you can use it to set and meet your goals.


You literally have to tell your RAS what you want, by speaking, writing and repeating your goals. Then it goes to work, monitoring those millions of bits of data per second to find the people or other resources to help you get there. And -- miraculously -- all of these start showing up!


Maybe this has happened to you, too. I've gone to bed thinking about an issue or asking myself a question: "What can I do to get that potential client -- who has been sitting on my proposal for two weeks -- to work with me?"


Often I'll wake up in the middle of the night, or the next morning, with an answer or strategy to use. "I'll call and say, 'Something is preventing you from saying "yes" to working with me. If you tell me what it is, I'll try to find a way to get you what you need so we can get started.'" That's because my RAS and subconscious have been "chewing" on it all night while I've been sleeping. These ideas always feel like such a gift!


Feed Your RAS Well


Here's the important thing to remember about the RAS. It can't tell the difference between a positive and a negative message. This is what Henry Ford meant when he said, "Whether you think you can or you think you can't, you're right."


Have you ever struggled with a proposal or memo and thought, "They'll never sign off on this idea!" Guess what? Your RAS heard "never sign off on this idea" and is working hard to make sure you use words, tactics and strategies so that happens.


Be careful what you feed your RAS! Use it to get both your conscious and unconscious minds working for you. 


Start today by writing a few goals for an important call, meeting or memo -- or a conversation with your kids. You'll be pleasantly surprised by the good things your whole brain can do for you! 


About Wordsmith


Our mission is to create meaningful corporate and marketing communications experiences
so clients solve their problems and get what they want. That often comes in one of these forms: 
  1. Workshops, Keynote Addresses and Speeches on fun and practical ways to improve business communication
  2. Communication Training on message development and presentation for executives 
  3. Executive Ghostwriting for people who need more hours in their week
  4. An Outsourced Corporate Communications Department for those without a full-time need 
  5. Special Situations communication plans -- such as crisis communications, mergers & acquisitions, facilities openings and closing
  6. Working with Understaffed Communication and Marketing Teams at Fortune 500 companies

Lynne Franklin Wordsmith

2019 Glenview Road

Glenview, Illinois 60025






One Hour Consultation
Do you have a corporate, marketing or financial/investor communication challenge or project? Spend up to an hour with Lynne -- on the phone or in person. She promises to give you some ideas and tactics you can use right away. The two of you can determine if she's the right solution to help beyond this -- and if not, she will do her best to find someone who is. 
To schedule this, contact her at 847-729-5716 or