With lots of industry rhetoric about AR's life-changing potential, a reality check is in order. We did just that with a consumer survey that indicates AR’s strengths, soft spots, and business opportunity. There’s good news and bad.
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Google can pull off AR initiatives like visual search because... it's Google. It can scan every street in America and 3D interiors of hundreds of Lowes stores, but what about the rest of us? That's where the AR Cloud comes in.
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Will AR and VR content revenues reach $11 billion by 2021 as recently projected? We’re talking consumer sales of content, software and apps, as well as VR arcade revenues. AR will exceed VR, and both will accelerate in later years as their respective hardware bases build.
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The AR cloud underpins the future that many of us discuss. As a cloud repository of geo-relevant object blueprints, it will empower far-flung devices with scene-mapping smarts. It's the active ingredient in an “Internet of places.”
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AR cloud anchors, visual mapping, and AR commerce... Google continues to blitz immersive computing. There are several points along the XR spectrum that feed, advance or protect its revenue streams, which is evident in ongoing product launches. This direction became clearer at last week's I/O conference.
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The defining event of the XR industry is just two weeks away. This year, the AR cloud will be a key theme at AWE. It’s not only a core principle for AR's next era, but a thesis for which event chair Ori Inbar is a leading proponent. We have the break down of speakers, sessions and discount codes for ARtillry readers.
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