Get Involved: The Toy Book Celebrates 40 Years on the Pulse of Play with the 2024 Edition of ‘The BIG Toy Book’

The BIG Toy Book tradition continues in February 2024 to kick off The Toy Book’s 40th volume. While it might seem early, it’s not, and this is your official notice that the time to get involved with our biggest — and most important — issue of the year is now and you won’t want to miss out! Learn more…

Hasbro and Sugarfina Launch Limited-Edition Candy Land



Luxury candy brand Sugarfinia is teaming up with Hasbro to launch a special edition of Candy Land featuring gourmet treats. Read more…

Bandai Namco Launches Gundam Base Mobile Tour



The Gundam franchise is known amongst collectors for its detailed model kits of mecha (giant robots). Gundam is launching a tour with the Gundam Base Mobile visiting cities across the U.S. starting this month. Read more…

Crayola and Cupixel Team Up for Augmented Reality Art Kits



Crayola is teaming up with augmented reality (AR) art company Cupixel to create art kits that combine Crayola’s kid-friendly creativity with a new realm of technology. Read more…

Ravensburger Launches Mushroom-Themed Deck-Building Game



Designed for preteens and adults, Mycelia is a deck-building game that is entirely mushroom-themed. To win the game, players must collect unique mushrooms and leaves to help clear the board of dewdrops. Read more at The Toy Insider…

Disney Donates $1 Million to Student Veterans of America



The Walt Disney Co. is donating $1 million to Student Veterans of America (SVA) for the SVA Career Center, a program that will aid veterans as they transition from military service to the civilian workforce. Read more…

Ty Introduces Beanie Baby Hunt for 30th Anniversary



Ty Inc., maker of the iconic Beanie Babies, has launched a 30th Anniversary Beanie Hunt Contest. The company will be giving away $1,000 every week until New Year’s Eve to the creator of the best TikTok video depicting their hunt for a limited-edition 30th anniversary Beanie Baby. Read more…

These Keith Haring Sensory Bath Toys Are So Fun 



Keith Haring’s striking art is appreciated across generations. Now he’ll also be remembered for bath toys, as Etta Loves released a new collection of sensory bath toys featuring the iconic art of Haring. Read more at The Pop Insider…

Eolo Toys Introduces Little Biggies Plush Toys



Biggies, known for its supersize plush toys, is launching Little Biggies, a smaller but equally attractive plush friend. This strategic move aims to further establish Biggies as an innovative brand in the plush category. Read more…

National Toy Hall of Fame Names 2023 Inductees



The National Toy Hall of Fame has named its 2023 inductees. Four new toys have been inducted into this group of the greatest toys of all time: NERF, baseball cards, Cabbage Patch Kids, and the Fisher-Price Corn Popper. Read more…

Gel Blaster Reveals Nexus Spatial Gaming Console



At the IAAPA Expo, Gel Blaster revealed the Nexus Spatial Gaming Console. The company is aiming to launch Nexus with select partners in location-based entertainment centers across the U.S. next year. Read more…

Toys ‘R’ Us to Open Flagship Store at Mall of America



WHP Global’s Toys “R” Us will open its second U.S. flagship store at Mall of America tomorrow — its first in partnership with Go! Retail Group under a new arrangement to open flagships across the country. The new store in Minnesota features more than 11,000 square feet of the hottest toys and games for kids of all ages. Read more…

World’s Largest LEGO Store Opens in Sydney



The world’s largest LEGO store has officially been unveiled. Opened by The LEGO Group in partnership with Alquemie Group, this new store is situated in the heart of Sydney, Australia. The 900-square-meter (roughly 9,687 square feet) store spans two levels. Read more…

Miniso Launches Oxford Street Flagship Store in London



Miniso officially opened its flagship store on Oxford Street in London last week. The new location is Miniso’s largest retail location in the U.K., with almost 3,000 square feet of surprise toys, plush, homewares, and more. Read more…

October 2023 U.S. Video Game Spending Declines 5% Compared to Last Year



October 2023 total U.S. consumer spending on video game content, hardware, and accessories fell 5% when compared to last year, to $4 billion, Circana reports. Declines were experienced across all categories of spending. Read more…

Spin Master President Chris Beardall Retires, Names Successor



Chris Beardall, President of Toys and Chief Commercial Officer for Spin Master, is retiring at the end of the year after being with the company since 2000. Beardall is being replaced by Doug Wadleigh, the current Head of Global Toy Brands at Spin Master. Read more…

ZAG Appoints Michael Berreth as its Franchise Marketing Director



Independent animation studio ZAG recently selected Michael Berreth to serve as its Franchise Marketing Director. The position is new to the company. Read more…

Wild Child Animation Names Joyce Miller as its New Consultant Advisor



Wild Child Animation has tapped Joyce Miller as a Consultant Advisor. Miller will help develop Wild Child’s presence in North America and forge relationships with co-production partners and broadcasters. Read more…