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Rose Meta Morgan opposed notions of beauty, which hold that kinky hair is bad, believing there is beauty in everyone. She began marketing her own line of cosmetics and staging fashion shows.
With her ever-increasing success, Morgan bought a new building. In 1955, Rose Morgan's House of Beauty opened in a more stylish setting with a dressmaking department and a charm school in addition to the existing salon facilities. In the early 1960s, she added a wig salon. Over time, she employed and trained over 3,000 people.
The salon went on to amass more than $3 million in sales only a few years after opening. As with Anthony Overton, Morgan’s entrepreneurial interests expanded beyond the beauty business to eventually include banking.
In 1964, Morgan helped start Freedom National Bank, a black-owned commercial bank operating in New York.
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