Welcome to the March 2024 issue of Key Notes - Marketing Keys' monthly newsletter! As we move into the beautiful Spring season, we hope your business is blooming! Key Notes is an informative, quick-read newsletter to get you caught up on all things media and marketing. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. 

In the end, it's all just TV

According to recent data, total TV viewing in the U.S. has skyrocketed to a four-year peak! With a 3.7% surge in total day viewing from December, it's evident that TV still reigns supreme in our entertainment landscape. From linear to streaming, audiences are glued to their screens like never before.

But wait, there's more. Bernstein Research predicts a shift in the TV advertising landscape. While linear TV ad spend declines, streaming TV ad investment remains steady or even experiences growth. The key player in this game? Amazon Prime Video's advertising potential, which could redefine the rules of engagement.

But amidst this tug-of-war between linear and streaming, it's time to ask: when will we ditch the boxing gloves and recognize that viewers see no difference? To them, it's all just TV. And advertisers, take note: it's not about the delivery method; it's about connecting with your audience and delivering results.

Yet, our industry remains entrenched in silos, dividing itself based on outdated distinctions. However, change is on the horizon. It's time to embrace TV in all its forms and treat it as one cohesive medium.

Will TV networks be cashing in?

Recent reports reveal there will be a significant surge in ad revenue for TV stations across the United States. According to recent insights, there's an expected 14% increase in ad revenue, reaching a massive $24.8 billion this year.

Political ad spending is expected to jump by 10%, hitting an estimated $3.94 billion. With elections and other political events heating up, TV stations are cashing in big time. Digital advertising revenue for TV stations is holding steady at around $3.23 billion, showing that the digital game is strong too.

Traditional TV advertising revenue is also on the rise, reaching an estimated $21.157 billion. That's a hefty 15.4% increase from last year, proving that good old-fashioned TV ads are still as effective as ever. On the flip side, revenue from pay TV providers and TV networks is only expected to see a modest 1% increase, reaching $15.22 billion. This is likely due to the ongoing trend of people cutting the cord on their pay TV subscriptions, with nearly 80 million estimated to have done so.

Overall, TV station revenue – including advertising and retransmission – is forecasted to grow by 8.3% to a whopping $40.04 billion in 2024. As we navigate through these dynamic shifts in the media landscape, it's clear that television remains a force to be reckoned with, offering advertisers unparalleled reach and engagement opportunities.

Are your emails striking gold?

In the bustling marketplace of consumer trends, loyalty programs stand as beacons, drawing customers closer to their cherished brands. However, are these signals getting lost in the email abyss? According to recent insights, it seems that while consumers adore personalized emails, many are drowning in a sea of irrelevance.

78% of surveyed U.S. shoppers are willing to pay more for brands they are loyal to, marking an uptick from the previous year's figures. Email emerges as the champion in driving purchases, slightly nudging ahead of social media and other marketing channels.

Technology strides have transformed email into a potent tool for delivering hyper-personalized messages. Yet, despite its expertise, there is discontent among consumers. Many consumers voice frustration over irrelevant content, misaligned offers, and untimely dispatches.

So, what's the secret to capturing consumer attention? Discount codes, loyalty promos, and personalized surprises rank high on the engagement scale. These resonate highly across generations, with Gen X, Boomers, Millennials, and Gen Z alike craving that personalized touch.

Consumers prioritize seamless experiences, data value, and unexpected rewards. Beyond discounts, top factors include stellar customer service, diverse product range, and robust data privacy policies. Mastering these areas secures lasting brand loyalty.

Did the ads work overtime?

As the Super Bowl showdown between the Kansas City Chiefs and San Francisco 49ers intensified, so did the intrigue surrounding the commercials. When the game entered overtime, viewers were left wondering: what happens now with the ads?

CBS, who aired the game, had prepared for this scenario, pre-selling ad units for Super Bowl LVIII overtime slots. While regular in-game ads commanded a hefty $7 million price tag for a 30-second slot, overtime slots came at a relative bargain of around $4 million.

The game's slow start eventually gave way to a thrilling climax, culminating in the second Super Bowl overtime in history. Brands had various strategies for securing overtime ad slots. Some, like Discover, bid in real-time during the fourth quarter, while others negotiated in advance.

In overtime, brands took diverse approaches to their commercials. State Farm repurposed its earlier spot into a shorter version. Universal Pictures returned with trailers for upcoming films. Notably, Progressive and Discover snagged overtime ad time without earlier game spots.

Despite the fluctuating viewership, the Super Bowl LVIII overtime period provided a prime opportunity for brands to make their mark on one of the most-watched events of the year.

Is Rhode Island truly 'All That'?

Ernie Schenck, an esteemed ad guru and lifelong Rhode Islander, isn't shy about his confusion regarding the state's tourist marketing efforts. From the infamous "Cooler and Warmer" campaign debacle of 2016 to subsequent bland attempts, Schenck questions why the state doesn't utilize its abundant local talent to craft something truly distinctive.

The most recent campaign, spearheaded by Zimmerman Advertising and tagged with the slogan "All That," has stirred up a wave of mixed reactions. Commenters were less than impressed, with many finding the phrase infused with a hint of sarcasm rather than genuine attraction.

While the ads boast diversity in casting and feature a variety of themes, from food to LGBTQ+ inclusion, Schenck remains unconvinced. He believes the campaign lacks the quirky charm and insight into Rhode Island's unique personality that could truly make it stand out.

In Schenck's eyes, Rhode Island isn't just another tourist destination—it's a treasure trove of personality, stories, and secrets waiting to be shared. Rather than aiming to please everyone, he advocates for a campaign that resonates deeply with a specific audience.


Here is a recent highlight from Marketing Keys' blog page. Please start following our blogs and let us know what you think.

Are consumers spending more time with broadcast tv?

Get the latest insight here!


Whether you've been at your marketing position for 1 year or for 20 years, the pressure to produce and come up with the right strategies to reach your target audience is always there.

Did you hear that the average consumer today is exposed to 10,000 plus promotional messages a day?

Recently, Google put out a study that determined to even exist in a consumer’s mind, a brand needs to make

22 impressions a month digitally with that consumer. Therefore, you really need to make sure you have enough

frequency with your campaigns to get through the clutter in your target’s mind.

It is also critical to reach your customer on multiple platforms. This is how they are spending their media day. Therefore, it is critical that your messaging gets targeted and delivered in multiple online and offline ways.


As a 12 year former Disney executive and 30+ years in the business, I have discovered the best ways on how brands can cut through the clutter to reach their target.

By teaming up with us, we make the process enjoyable with minimal stress.

Furthermore, we will listen to you and always be committed to you. We strive to run our business with passion and humility all with the utmost integrity.

We look forward to empowering you to do your best work.

Until next month,

Roger Keys

Founder and CEO

Marketing Keys

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Was this your hot spot?

Step back in time and immerse yourself in the vibrant nightlife of 1950s to mid-1970s Chicago at the Newberry Library's latest exhibition!

Get ready to be transported to the golden era of Chicago nightlife as they take you to the legendary Mister Kelly's on Rush Street. Let the Newberry whisk you away on a journey through the archives of the Mister Kelly's Collection, promising to recreate the electric atmosphere of a night at Mister Kelly's.

Don't miss your chance to relive the glory days of Chicago's premier entertainment venue! Head here for more information.


Heart Racing Activity

Need a great place to check your brackets or watch your favorites play in the March Madness tourney? With multiple screens, the hottest wings, the coldest beer all served by the World Famous Hooters girls, Hooters offers you everything you need in an ideal, fun setting!

And - on Thursday, March 21st beginning at 6pm - join WJOL-AM and Scott Slocum at Hooters Joliet location to kick off the first full day of the Tournament! You will have an opportunity to challenge the World Famous Hooters Girls in Pop-A-Shot to win some great prizes while winning bragging rights!

Find your viewing spot HERE!

Are you open? We are.

Are you trying to find the best fit school to enroll your child(ren) in? Lycée Français de Chicago is a great option!

Discover what makes their high school educational journey unique. Join them at their Open House on Saturday, March 23 from 10:00 am to 12:00 pm.

You will have the opportunity to visit their beautiful campus and a chance to meet their teachers and team. Pre-register here.

Are you Socially Challenged?

During my 16 years as a business owner, I have discovered there are (4) main challenges that businesses have when it comes to managing their social media platforms:

1) A lack of time to post consistently enabling your company to grow its following

2) A lack of strategy/knowledge on the type of content and messaging to post in order to grow your following

3) A lack of knowledge of which social media platform(s) a company should utilize in order to effectively target on social media

4) A lack of graphic design/video ability to post eye-catching images to grab your target's attention.

If one or more of these challenges hits home, we can help! We have a reasonable and effective solution to manage your social media platforms. Our solution combines the wisdom of a 30-year media vet with the talents and creativity of our Gen Z social media expert, Cate Bender. 


For more information, please contact Marketing Keys at (312) 375-5007 or you can email us HERE!

Fill up your lead funnel!

In the days of Mad Men, creativity was everything. The goal was for a brand to be the most creative creating a tag line to resonate with the audience. Now, creativity takes a back seat to targeting through data and reaching your target synergistically through multiple mediums with an integrated marketing campaign.

Find out how Marketing Keys can help leverage your current database list and reach those people along with others that have similar traits and characteristics through other online platforms.

For more details, Contact us here!

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