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March, 2011Issue No. 1 

 Beautiful Jewelry 

 Crafted From The Finest

Leather and Genuine Alligator 

Roma Design

Jewelry has always been defined as being articles of adornment which have no Utilitarian function other than looking good. With the new level of gold and silver pricing that has impacted all gold jewelry sales there is an increasing need within the industry to search out additional products that step outside the box of traditional gold and silver jewelry. Retailers are searching for new and different while maintaining the demand for good looks and up-to-date design.

 

Hadley-Roma is focusing on that need and will shortly be introducing, under the Roma-Design brand, a collection of "Leather Jewelry' and fashion accessories that's exciting and new. In addition to women's bracelets there will be men's accessories that are worthy of the retail jewelry store and will surely be welcomed by consumers for personal use and for gifting.

 

Coming soon.....Roma Design from Hadley-Roma.

Who Is Our Customer?
Who Is Our Customer?

By: Paul Horowitz, CEO

More and more that question seems to be coming up within all businesses. The growth of the internet has encouraged many suppliers and manufacturers to reach out and try to increase their businesses by selling directly to the consumer. Such sales reap much higher profits for the companies and with each sale the realization that the costs for such sales are low, leads to a greater effort in this direction. The profitability negates the need to evaluate, who the customer is.

 

At Hadley-Roma we are increasingly faced with the question as to whether we will be taking a similar course. With the most recognized name in our industry it is assumed that the temptation to sell directly to the consumer, bypassing the retailer, will become a force we cannot fight. It has been shown to us that our competitors are selling directly to the consumer and bragging about the fact that they will ship for free and not charge any sales tax.

 

As the old saying goes, 'we will only dance with the ones who brought us to the party'. We will not sell direct to the consumer. By doing so we would be competing with our own customers for their customers. We would be preventing the consumer from walking into the store and buying something else, be it a watch or a piece of jewelry. The consumer would be limited to that single item they are buying and our customer, you the jeweler, would lose potential business.

 

We have not and will not sell directly to the consumer.

 
When Is It OK To Be "Twisted"?
Wrist Wrap

Roma Design, a division of Roma Industries LLC, announces the release of its latest leather fashion accessory, Wrist Wrap...  the latest fashion must to hit the runway.  WW looks like a miniature belt with a tiny glitzy buckle, some adorned with rhinestones and some in metal colors of gold, silver and pewter.  WW can be wrapped around the wrist two or even three times as it is designed from fine, subtle Italian Leathers that come in a variety of colors and finishes from shiny black to animal print to glossy reds and sueded textures. The wraps are available in a pre-pack of a dozen pieces and includes two each of a variety of styles and colors.

 

 

In This Issue
Roma Design by Hadley-Roma
Who Is Our Customer?
Testimonial
Up-Coming Trade Shows
Social Media
Testimonial
"We have been in business for 64 years, and we have been doing business with Hadley Roma most of those years! Need we say more?"
  
Gail & David Friedman
Los Angeles, CA 
Coming Soon!
  
We are hard at work on our 2011 catalog with many new items. Stay tune for more information.
  
Visit Nomination
Atlanta Jewelry Show
March 5-7, 2011
4 Executive Park Dr.,
Suite 1202
Atlanta, GA 30329
  
  April Show
The Smart Jewelery Show
April 2-4, 2011
Navy Pier - Chicago, IL
  
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