Two activists and a vocal founder were enough for Starbucks’ Board Chair, Mellody Hobson, to sail down the Pacific Coast and grab a latte with Brian Niccol, the well-respected CEO of Chipotle, to right the ship at the iconic coffee chain. Both Elliott and Starboard praised the appointment of Mr. Niccol but didn’t foreswear a fight or a push for board seats. Starbucks’ founder and former CEO, Howard Schultz, also gave Niccol his thumbs up…after being unusually vocal about company leadership on LinkedIn and the we-can’t-get-enough of Acquired podcast.
Given the unique situation — the founder and two of the most-feared activists — the Board deftly threaded the needle of upgrading the CEO while making it harder for activists to throw their weight around. Based on Niccol’s track record, the Board couldn’t have hired a better retail fast-food executive tasked with restoring growth, addressing labor issues and the stock price (buoyed by his news).
It reminds us a little bit of what happened when Best Buy founder Dick Schulze was scorned and made a bid for the company he once led. After the Board hired Hubert Joly as its new CEO, among the first things that Joly did was make peace with Schulze, whose name adorned a Town Hall-style room at Best Buy’s headquarters. Niccol’s diplomatic skills with Schultz will be as important as his barista know-how.
Not one to be distracted, Elliott is coming in for a hard landing at Southwest. Axios’ Mike Flaherty reported on Wednesday that the activist has put forward a 10-person slate of nominees to the airline’s board in addition to pushing to replace the CEO and Chairman. Writing for Reuters Breakingviews, Jeffrey Goldfarb pointed out that while “rabble-rousing” Elliott hasn’t run a proxy battle in the U.S. since 2017, replacing any of Southwest’s directors will be a tall order as it would require 50% support from all outstanding shares rather than just a simple majority vote. It may have been a while, but no need to teach old dogs new tricks.
Speaking of tricks, the newsletter will be taking a break for the next two weeks to soak up the end of summer as GPP goes remote (but always on).
See you all after Labor Day,
GPP team
|