FROM OUR DESK TO YOURS
You know we at GPP have a soft spot for wine and food and all the great stories that go along with that, so we caught the new film about one of the unsung entrepreneurs of the 19th century, Veuve Clicquot, or “The Widow Clicquot.” After seeing the movie, we bought the book it was based on by Tilar Mazzeo, cozied up with some bubbly and dove in.
You may know the ubiquitous brand and label of the Veuve. But before Christian Dior or Louis Vuitton, before Tiffany, before Estée Lauder or Bernard Arnault, there was “the widow” Barbe-Nicole Clicquot Ponsardin. Widowed at 27 with no MBA, she proceeded to build with the zeal of any modern business leader (see Founder Mode, Paul Graham) a global champagne business and one of the first recognizable luxury brands amid the Napoleonic wars, blockades, trade embargoes and revolutions.
She built a brand so visible in the bars in London and salons in St. Petersburg that all was said was, “Get me the Widow!” and out came her rosé colored elixir. She innovated the production of champagne. Go into any champagne house’s caves, and the reason they are stored with the nose down—so-called riddling—is her innovation. She was one of the first to put labels on her bottles. She was one of the wealthiest business leaders in all of Europe, raking in annual sales of $30 million in the 1800s.
Her brand now sits under the same LVMH roof as her competitor Jean-Rémy Moët (now Moët Chandon), whom she competed with for Napolean’s tastes. We are not sure how the widow would feel about that. But le grand dame of Reims helped make champagne the most famous wine of all, and for that, we can toast the Widow.
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