a service of the WV Small Business Development Center

a division of the WV Dept. of Economic Development

March 26, 2024 | Volume 3, Issue 28

Think WV BusinessLink First

Hi there,


Me again, Mark Burdette from WV BusinessLink. Hope you are having a great week so far. Here is your weekly dose of business news and things you need to know across the great state of West Virginia. Wednesday, March 27th is the last day to register for Bridging Innovation. Be sure to secure your spot. Now let's get into this week's newsletter.


SCAN, CLICK, and READ



Thanks for reading. Onward and Upward!

Mark

Mark Burdette, EDP

Program Coordinator

WV BusinessLink

Direct: 304-352-4156

Quick Links

LAST DAY TO REGISTER  |  MARCH 27, 2024

LIQUID ASSETS

Liquid Death, the “goth kid of canned water” made a splash earlier this week with a $67 million funding round that brought its valuation to $1.4 billion — double what it achieved 2 years ago, giving the punky startup coveted unicorn status.


Investors backing the deal include actor Josh Brolin and entertainment company Live Nation, which has helped supercharge growth thanks to an exclusive supply deal that they’ve had with the company since 2021. The water brand is now stocked at more than 110,000 outlets across the US and UK, and recorded $263 million in scanned retail sales last year.


Liquid Death’s appeal appears to derive in part from its #DeathToPlastic environmental ethos (their website describes cans as “infinitely recyclable”), as well as its dark marketing flair, with the company listing products like "Grim Leafer" and "Berry It Alive" under its tagline, “murder your thirst”.


At a time when other water brands went minimalist, Liquid Death leaned into a tongue-in-cheek metal morbidity that has paid off on social media, particularly with the increasingly sober Gen Z. Viral pranks and celebrity collaborations such as a Steve-O voodoo doll have helped amass more than 8 million followers across its platforms, including some 5 million on TikTok alone — more than quadruple the total for Evian, the next most followed water brand.


Next time you aren’t sure your business idea is radical or innovative enough: Liquid Death is worth more than $1 billion and they just sell canned water.


Source: Chartr

RESOURCE PARTNER SPOTLIGHT

The South Atlantic Region Small Business Transportation Resource Center (SBTRC) serves as a regional office for the Office of Small and Disadvantaged Business Utilization (OSDBU). SBTRC works closely with prime and subcontractors, as well as state and local transportation agencies within the South Atlantic Region. The main focus of the SBTRC is assisting firms that are interested in doing business with the U.S. DOT directly, or with state and local agencies receiving U.S. DOT funding.


SBTRC supports small businesses in the District of Columbia and the four-state region of Kentucky, North Carolina, Virginia, and West Virginia to offer:


  • Capacity-building skills and training for small businesses.


  • Counseling and information on procurement opportunities.


  • Access to capital through the U.S. Department of Transportation\’s Short-Term Lending Program.


  • Assistance obtaining a surety bond.


  • Resource assistance to promote more women and girls in the transportation industry.




Primary Contact:

Jenine Stevenson


Address:

114 W. Parrish Street

Durham, NC 27701


Phone:

919-956-2323


Website:

theinstitutenc.org/south-atlantic-region-sbtrc

CONNECT ME WITH THIS ORGANIZATION 

EVENTS

To view the full calendar of events on WV BusinessLink click here

To submit your events on WV BusinessLink click here

Kauffman Fast Trac

Advantage Valley

March 21 - April 4, 2024

Thursdays 5:30-8:00pm

Montgomery City Hall

Register Now


Social Media Marketing with Brianna Duckworth | Lunch & Learn

WV Hive

March 27, 2024 12pm to 1pm

Register Now


Focus Forward: West Virginia's Digital Destiny

WVPEC and Benedum Foundation

March 27, 2024

9:00am-4:00pm

Register Now


2024 Spring Minority Business Expo

Herbert Henderson Office of Minority Affairs

April 4, 2024

10am-2pm

Ranson Civic Center in Ranson, WV

Register Now

Livestream the total eclipse

April 8, 2024


Business Basics

Unlimited Future

April 9, 2024

6:00pm EST

Huntington, WV

Register Now


Spring 2024 Pitch Southern WV Competition

WV Hive & WVU Tech Launch Lab

April 23, 2024 5:30pm to 8:00pm

Stay tuned for more info


Food and Beverage Producers

Advantage Valley

April 24th from 5:30-7:30pm

Valley Park Conference Center

Register Now


SBIR Road Tour

TechConnect, MAMC, WV SBDC

May 17, 2024 at 11:00AM

Huntington, WV

Register Now

PODCASTS

Episode 106: Dawne Jacoby Shares Wisdom for Healing

LISTEN NOW

Featured Episode: Saran Nurse: Thriving as an Entrepreneur in Urban America

LISTEN NOW

Featured Episode: Beverly White, Mayor of Lewisburg, WV

LISTEN NOW

Featured Episode: Peyton Ballard with Ballard Consulting Group

LISTEN NOW

Episode One: You Call That Art?

LISTEN NOW

Episode 21: Celebrating Entrepreneurs with Steve Case, CEO of Revolution.

LISTEN NOW

Elsewhere Alpha is a weekly podcast that explores ways to attract private capital outside of the major hubs like NY, CA, and MA in places like WV.

LISTEN NOW

Your window into wonderful #WestVirginia, sharing news and #opportunities from #AlmostHeaven #YesWV.

LISTEN NOW

The daily304’s Innovators and Entrepreneurs helps you stay connected with the people who shape West Virginia.

LISTEN NOW

The daily304’s What Makes You Wonderful podcast uncovers the wonders that make West Virginia truly ​ext​raordinary.

LISTEN NOW

Have a podcast for entrepreneurs and small businesses in the Mountain State and would like to be listed on WV BusinessLink? Contact our Program Coordinator, Mark Burdette, at mark.d.burdette@wv.gov for more information.

DATES TO REMEMBER

STATE RESOURCES

Export resources for small business

SUBSCRIBE NOW

ECOSYSTEM JOB BOARDS

NEW JOB POSTING: Partner Community Capital is seeking an Energy Program Manager to join their growing team. Here is the link to the position and how candidates can apply.

Do you have any positions available? Contact us to have them posted here!


Interested in living and working in Almost Heaven? Then say "YES" to a career in West Virginia. Learn more about Jobcase.com/WV.

WV ENTREPRENEURSHIP ECOSYSTEM

You're invited to attend The WV Entrepreneurship Ecosystem call on the 2nd Tuesday of every month.


You must register to attend.


To learn more about how to get involved click here.


Also, connect with us online on our LinkedIn Group.


View WV Entrepreneurship Ecosystem Monthly Calls by Month



View Most Recent WV Entrepreneurship Call Recap

Do you have an idea or something to include in this email?

Please email your ideas to our Program Coordinator, Mark Burdette, at

mark.d.burdette@wv.gov or feel free to call me directly at 304-352-4156.

X Share This Email
LinkedIn Share This Email
What do you think of this week's email?
Love it
Just ok
Terrible

FOLLOW AND CONNECT

X  LinkedIn  Facebook  YouTube  Email  Web

Did someone forward this email to you?

Click here to subscribe to our email list

Our founding partners are the WV SBDC, WV Dept. of Economic Development, and the WV Entrepreneurship Ecosystem


Let's Work Together! Call 304-352-4156 or email mark.d.burdette@wv.gov


You are receiving this email because you are a part of the WV BusinessLink community.

Copyright © 2021-2024 WV BusinessLink, a service of the WV Small Business Development Center (SBDC), a division of the WV Dept. of Economic Development, All rights reserved.