WPPI Customer Communications & Connections: January

January 2024

Thank you for subscribing to the Customer Communications & Connections newsletter. If you have feedback or suggestions for future content, please reply to this email. Check out past editions of the newsletter!

January Content Ideas

Check out WPPI's website for marketing and social media content for January. Visit the Utility Services section for the customer communications calendar, social media images and post ideas, news releases and much more.

Click to be directed to the

Marketing Toolkit Page.

Social Media Support Page.

Promoting Energy Assistance in 2024

Promoting energy assistance is not just a service, it is a lifeline for those facing hardships. By actively promoting this program, your utility can reach more individuals and families who may benefit from the support, fostering a stronger, more resilient community.

In addition, building awareness of the Energy Assistance Program not only associates your local utility brand with a popular and customer-approved initiative but also serves as a gentle reminder to customers about the variety of program options available through your local utility.

How can you help spread the word? Visit WPPI's Marketing Toolkit for customized materials and check out the Best Practices for Utilities to Promote Energy Assistance Programs flyer for more ideas.

Best Practices for Utilities to Promote Energy Assistance Programs

Check it Out: APPA 2023 Excellence in Public Power Communications - Video Awards of Excellence

Toward the close of 2023, APPA hosted their Customer Communication Conference, spotlighting the recipients of the prestigious Excellence in Public Power Communications awards. Check out the Video Awards of Excellence to see the innovative ways utilities are harnessing the power of video. Be sure to pay attention, as one of our WPPI members, Sun Prairie Utilities is included - congratulations to them on this well-deserved acknowledgement!

Member Idea Exchange

Each month, we will be sharing examples of requests we receive from members, so you can take a look at what other member utilities are up to.

December Member Support

In 2024, what utility program or service will you emphasize in communication with customers?

MyAccount tools and benefits

Select

Outage communications

Select

Rate options

Select

Energy Assistance

Select

Environmental responsibility (including electric vehicles, solar, etc.)

Select

Community benefits

Select

If you no longer want to receive this communication, please reply to this email instead of using the Unsubscribe link below. The link below will remove you from all WPPI Energy mailing lists.