Promoting energy assistance is not just a service, it is a lifeline for those facing hardships. By actively promoting this program, your utility can reach more individuals and families who may benefit from the support, fostering a stronger, more resilient community.

In addition, building awareness of the Energy Assistance Program not only associates your local utility brand with a popular and customer-approved initiative but also serves as a gentle reminder to customers about the variety of program options available through your local utility.

How can you help spread the word? Visit WPPI's Marketing Toolkit for customized materials and check out the Best Practices for Utilities to Promote Energy Assistance Programs flyer for more ideas.