Will AR layers or "verses" replace apps as the dominant content delivery format? It could take a while, but there’s growing realization that the siloed app vessel that ruled the smartphone era isn’t optimal for dynamic spatial computing.
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Oculus now has economic optimization around three tiers — Go, Quest & Rift — to capture demand across market segments. This gets FB closer to a direct user touch point, and vertical integration, that it lacked in the smartphone era.
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Google, Apple, Amazon, Facebook...what are they each doing in AR? More importantly, what does this mosaic of investment and innovation tell us about the trajectory and velocity of immersive computing? We dive in.
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AR advertising is in its infancy but quickly materializing around formats like social lenses and visual search. And there's growing evidence that AR ads outperform ROI metrics of legacy formats like video and banners, and are driving tangible consumer purchases.
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What types of AR apps are consumers most interested in? Travel tops the list such as visualizing destinations. Though the market could be limited in that it’s not an everyday use case, it has strong utility — a key success factor for AR.
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What's driving XR adoption? What are installed bases? Revenue outlook? Usage patterns? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge and saving time with a single launch point for XR intelligence.
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