Consumer AR will grow from $975 million in 2016 to $15.8 billion in 2021. But what’s driving that growth? It will start software-heavy, given mobile app revenues. Then it will shift towards hardware in 2020 with consumer AR glasses (likely Apple) and accelerated growth.
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Year-end means lots of next-year predictions. ARtillry's next Intelligence Briefing will tackle 2017 learnings and 2018 predictions. But until then, we're featuring industry voices for a 2018 outlook. What's on the XR radar?
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Coca Cola is using AR to fix broken equipment and for “changeovers” to assembly lines. In both cases it’s about reducing downtime and increasing the bottom line. And it's seeing real results. What are the proof points?
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VR hardware sales aren't growing as fast as expected, or as the hype cycle of the past two years indicated. But it's a key leading indicator for VR health. We take a look at current VR penetration in the U.S. and globally in this week's featured data, and project out a few years.
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It’s official, Google Tango will be shut down. We already knew this would happen, but now it has a formal date: March 1, 2018. What does this mean for Google and AR in general as it shifts focus and resources to ARCore?
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With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer
ARtillry Insights.
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