Why did Apple downplay AR in the iPhoneX? To accommodate its installed base, ARkit needs to work with hundreds of millions of
existing iPhones. That means feature parity across iPhone generations for SDK consistency and scale. Otherwise, it fractures ARkit apps and features into hardware tiers.
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One of VR's killer apps will be be social interaction -- just ask Facebook. And the enterprise version of that principle is collaboration (think: design, maintenance & sales). This is the area that Worldviz is looking to transform.
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PSVR and HTC Vive score highest on satisfaction among VR headsets, according to the latest ARtillry Intelligence Briefing
. But what does this mean in terms of tactics and takeaways?
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We’ve reined in the initial excitement about glasses-based AR, at least in terms of its time horizon to consumer ubiquity. The technology isn’t there yet. But in the meantime, the mobile AR world is keeping itself busy. What's next?
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Though most challenges in bringing AR to market are technical; cultural and practical challenges also loom. And a big one is consumer education. This was one of many takeaways of a recent panel discussion that ARtillry participated in.
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There will be 25 million AR headsets sold in 2021, 20 million of which will be for commercial and enterprise use, according to IDC. But how does this break down and what does it mean?
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