What types of AR apps drive recurring/ active use? We've examined the apps that get the most traction overall, with games and social not surprisingly in the lead. But what happens when you array those categories against consumers' reported usage frequencies?
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For Amazon, e-commerce isn’t the only endgame. AWS continues to rise in financial performance, market share and standing within the company. And it’s there that XR could find a logical and business-supporting home. We discuss with Sumerian GM Kyle Roche.
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What happens after you refine a set of AR apps over years, and work out all the scaling kinks and game mechanics? You productize the platform for others to use. This is Niantic's next big direction, and CTO Phil Keslin explains.
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One company particularly outspoken on AR’s transformative opportunity is Apple. But could it add $11 billion in revenue by 2020? The folks at Merrill Lynch think so. We break down the rationale and potential outcomes.
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When examining things that VR users want, it’s all about content. 56 percent said they want more content, and 50 percent want better quality content – the top two responses. What types of experiences do they want most?
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As XR continues to boost enterprise productivity, its all about pushing towards an adoption tipping point. And that’s a process of proving value through best practices, case studies, and networking. With that backdrop, EWTS 2018 comes to Austin in October to examine XR’s enterprise impact. We have discounts for ARtillry PRO subscribers.
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