Yesterday Apple announced ARkit V.1.5, including updates that push AR forward. And the theme is vertical expansion: ARkit will have newfound ability to literally map vertical planes, while figuratively expanding down the vertical tech stack.
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What are mobile AR app business models so far, and how will they evolve? Many will develop as consumer AR usage patterns become evident and inform revenue models. Meanwhile, there are already signals: We'll see in-app purchases (virtual goods), localized commerce (real goods) and others.
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2017’s biggest challenge for XR was weak hardware adoption. And the already-small user base is divided into smaller subsets when you consider platforms and walled gardens. What unifying technologies are developing to fight fragmentation and what's coming next?
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There’s been lots of talk of enterprise AR’s bottom-line impact. But that commentary resonates most when backed by proof points. With that backdrop, Intel claims 15-45% efficiency gains when AR is used in warehouse functions.
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One of enterprise AR‘s benefits is its market size: It’s broadly applicable accross a range of vertical industries. But how does that break down so far, and what industries are leading AR adoption? According to PWC, auto ranks highest, followed by telecom and healthcare.
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With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer
ARtillry Insights.
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