After decades of dominance in the PC era, followed by a decade of inferiority in the smartphone era, Microsoft has returned to grace with positioning for the immersive era. READ MORE

How many licks of a Tootsie Pop does it take to get to the chewy center? And how many clicks of Moore’s Law will it take to get to meaningful AR adoption? The latter was the theme of Robert Scoble’s AWE presentation. READ MORE

We’ve long discussed Google's moves to counterbalance the decline of search volume in the smartphone era. Google Assistant and “micromoments” were one answer; Visual search and VPS will be the next.  READ MORE

VR’s immersion creates graphically rich experiences but also a degree of isolation that precludes daily activity. That will ultimately give AR the edge for volume of use per day, and applicability to a wider range of activities. READ MORE

The thought that Apple is killing third-party AR companies ignores the fact that it's only a fraction of the mobile AR market. The lack of robust SLAM solutions for Android remains an open problem and opportunity for AR developers. READ MORE

One factor continues to be overlooked in the AR world: local data. Though it’s the unsexy part of the discussion, geo-relevant data will play a critical part in the graphical overlays core to AR’s vision.  READ MORE