Earlier this year, Keep It Beachy Clean, a program of Clean Virginia Waterways, partnered with Lynnhaven River NOW and Tidewater Master Naturalists to build four Beach Toy Recycling Boxes and place them in the resort area of Virginia Beach.
Keep It Beachy Clean is a litter-prevention program that was formed in 2015, with the mission of targeting beach visitors about not littering, in a positive and fun way. The Beach Toy Recycling Program was presented to and approved by the VB Resort Advisory Commission (RAC) in early 2020 but was delayed due to the pandemic and a brief inactive period for KIBC.
The four boxes were built by a LRN volunteer then distributed to two VB elementary schools for decorating. We worked with VB Lifesaving Service, VB Beach Ambassadors, VB Resort Management and Beach Operations to find appropriate placement of the boxes and continued monitoring for the summer.
Through social media and news stories, we are reaching out to the public to donate their gently used toys to the boxes.
We hope that as the program grows, visiting families will learn about the program and opt to reuse plastic toys rather than buy new ones. We also hope that toys that are left on the beach will be placed in the boxes for reuse rather than ending up in a trash can. And ultimately, we hope that the Beach Toy Recycle Program will teach kids (and their parents) the importance of reducing and reusing.
In the near future, Keep It Beachy Clean will make an informational kit for schools, communities, businesses and others to build and implement their own Beach Toy Recycling Boxes. For more information, visit https://www.keepitbeachyclean.org/beach-toy-recycling
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