IMPROVING BAY AREA TRANSIT SIGNAGE AND WAYFINDING
Bay Area transit’s ongoing transformation into a more connected, more efficient and more customer-focused mobility network has taken another big step forward: regional agencies recently unveiled design protoypes for a common set of signs to be used by all agencies at all locations — from individual bus stops to major hubs where multiple systems connect.
These prototypes will be installed later this year at the El Cerrito del Norte BART station, the Santa Rosa Transit Mall and the nearby Santa Rosa SMART station.
To establish and reinforce a common identity for all Bay Area transit services, the new signage employs a three-color palette of golden yellow, sky blue and dark blue; as well as simple icons to identify service by trains, buses or ferries. These icons are larger and more visually prominent than the logos of the individual agencies providing the services at each location.
The modal icons and the three-color palette will be extended to a new mobile-friendly website to which passengers can connect via QR codes at each bus stop, train station or ferry terminal, providing real-time information along with accessibility features such as audio descriptions and language translation.
This signage and wayfinding effort is one of many ways the Metropolitan Transportation Commission (MTC) and transit operators including SF Bay Ferry are collaborating to improve transit coordination and center customer experience. Stay tuned for other efforts in the pipeline.
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