Wednesday, October 19, 2022

Help, I have Shiny Object Syndrome (SOS)

In today’s information-rich world, we are constantly being inundated with new ideas, technologies, strategies, developments, projects, opportunities, trends… Lions, tigers, and bears, oh my…One recurring trait I often see in entrepreneurs is what we affectionately refer to as Shiny Object Syndrome (SOS). I define SOS as the tendency to pursue new ideas and projects on a whim. Don’t get me wrong… having a sensitive antenna for opportunities, and a desire and knack for bringing new and valuable developments to market is a great trait to have. Yet, like many good things, there is also a downside when not kept in check. So, what’s the problem with continually pursuing new flashy ideas?

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