Many businesses are created from passion, determination, and love. Every founder and CEO considers their business to be their baby, and because of that, they also consider their baby to be the prettiest in the world and know that everyone is going to love it. The business is then taken out into the world and the founder or CEO realizes it’s going to be a little harder than they anticipated, and they need help. Rafael has found that nine out of the ten businesses that he works with struggle with their marketing strategy and sales process.