An increased focus on superior turquoise is driving purchases.  Jewelry that showcases some of the top material from the most popular mines is sought by American and Asian purchasers alike.  It is important to purchase high quality stones from the most favored mines such as Lone Mountain, Landers Blue, Spider Web, Blue Gem, #8, Bisbee, Cerillos, King's Manassa to name a few.

Unique examples of a jeweler's work, personally designed and produced by this individual, are in greater demand and command higher prices than later work made by studio assistants or family members.

An interesting trend in the American Indian in the American Indian jewelry market is the fact that men

Coral stones have also adjusted with fashion trends.  Since harvesting coral from U.S. reefs is no longer legal, jewelry with vintage stones has become more desirable and more scarce.  SavvyCollector.com currently has a selection of 41 examples of jewelry made using gem-quality coral, meaning that it was originally harvested from a very deep coral reef, often from either the Mediterranean Sea or near Japan.