May 29, 2024

Welcome to the World Series of Licensing!


With Licensing Expo 2024 behind us, The Toy Book presents a series of six extended Q&A features from its 2024 Licensing & Entertainment issue!

Steve Rad,

Abacus Brands


Abacus Brands opens its arms to licensing as the innovator in AR and VR expands its lineup for 2024 and beyond.


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Anita Castellar,

FanGirl Consulting & Brand Management


The ODB Legacy continues amid expansion in music collectibles while diverse brands make impact at retail.


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Russell Binder,

Striker Entertainment


Five Nights at Freddy's celebrates 10 years while the hunt continues for new brands with passionate fanbases and big potential.


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Jenn Nuccio,

Evil JENNpire Management


Big brands emphasize adaptability while capturing a white space in the market by creating diverse products.


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Anthony Marks,

Fanattik


Fanattik taps into the power of milestone anniversaries to deliver creative collectibles this year.


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Helena Perheentupa,

Wyncor


A new toy company fueled by licensing and entertainment emerges from a "miraculous" origin.


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