Native advertising is another one of those terms that has quickly become a buzzword in the advertising industry, and specifically in the digital advertising industry.
What's the fuss?
If you follow stories on e-marketing you'll soon realize how much effort is being put into this by big marketers, so maybe it is something we should all be thinking of. In a recent story in emarketer they report that spending in 2015 will grow by 35.4% to $10.7 billion and nearly double that by 2018.
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