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Sales Closing Gifts
So you have closed that big sale, now how do you show your appreciation? Closing gifts are a great way of not only showing your appreciation to your client but also as a way to make them remember you.Closing gifts are a common marketing tool used by many companies.
 As an example, many real estate agents and home builders give closing gifts to their clients when a property has been sold to them. This is a way to show thanks and also show ongoing support for the future. You never know when a past client will have need of your services again. It's a good idea to let your clients know that you value their business and don't hesitate to show that in the form of respect and service as well as hospitality.
The simplest closing gifts are gift baskets that include items for a new home or office. You can find all types of gift baskets that make great closing gifts. The best thing is to put some thought into the gift selection so it reflects well on the giver and that it's better to give nothing at all than something obviously cheap or inappropriate for the recipient.
In the case of real estate agents, some give a nice basket with an informational packet about the local schools, hospitals and clinics as well as information about the local shopping stores. This type of gift basket could also include coupons and gift certificates to various stores in the area.
Closing gifts are more than just an unexpected courtesy. They serve as a sincere show of appreciation for business and a low-key way to generate referrals.
Deciding to use closing gifts is the easy part. Making the selection work for you takes thought. Consider:
Cost. Don't try to "cheap" your way out on gifts. Make it something someone will actually appreciate receiving. Let the home's selling price and buyers' affluence help guide you to what's appropriate to spend and give.
Personal touch. Though it asks more time and effort to make the selection, a personalized gift can say most about how much you appreciate the client.
Staying power. Something the client proudly displays or uses for years will serve as an ongoing reminder of you and a chance for the client to talk up your services again and again.
Follow-up. A giving strategy, in which you regularly follow up with tokens of appreciation, cards, or friendly calls, can effectively reinforce the good will generated by your gift.
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