Studies have shown that photos and videos convey messages faster and the use of visuals creates great audience recall and improved comprehension. We also know that photos and videos can trigger emotions.
Digging a little further, 90% of information transmitted to the brain is visual and a person can get a sense of a visual scene in less than 1/10 of a second. Not only that, but our eyes register 36,000 visual messages each and every hour we are awake.
So, when you’re ready to tell your next story, be sure to think about available visuals and the different ways they can be delivered to your target audience.
Understand that people are more likely to read your entire content if you include an eye catching photo.
There are also many different types of videos that can be utilized to get your message across effectively. Note, while quality is important, videos don’t always need to be professionally produced.
Another visual option is an infographic. When it comes to explaining a complex topic, an infographic can be a compelling and easy to comprehend visual.
By selecting the right visuals, you can help make sure your messages are not only heard but, more importantly, remembered.
