Summer 2021
Name Dropping
Here's a sampling of what's going on with our clients and staff:

Congratulations to Nueske’s Applewood Smoked Meats for receiving a Gold sofi Award from the Specialty Food Association! Their Jalapeno & Cheese Beef Sticks won top prize in the Jerky & Meat Snacks category. This marks Nueske’s 11th sofi Award including seven golds.

The Clintonville Public School District recently broke ground for the initial phase of referendum projects at the high school. Hoffman Planning, Design & Construction has been providing planning and design services for the projects and is the project’s construction manager.
Brian Helminger, director of the Heart of the Valley Metropolitan Sewerage District, recently received the 2021 Operations Award for Wisconsin from the Central States Water Environment Association. Congratulations, Brian and the Heart of the Valley operations team! 
Congratulations to the Jackie Nitschke Center, the recent recipient of grants from the Schneider Foundation and the Women’s Fund of Greater Green Bay. The Jackie Nitschke Center provides life-saving hope, healing and recovery for adults and families facing the struggles of substance addiction and mental health challenges. 

Congratulations to all the 2021 Virtual Bellin Run participants! Special congratulations to the race organizers for making it another successful year.

As Green Bay prepares for football season, the Lambeau Field Community COVID-19 Vaccination site will be closing on June 30. Bellin Health will continue to provide free COVID vaccines to individuals 12 and older at the East and West Green Bay FastCare clinics. Get yours today and #SackCOVID!

The Wisconsin CASA Association is hosting a collection drive for items most needed for the My Stuff, My Bag initiative, which gives suitcases to children in foster care to carry their belongings. Visit their website to learn more about My Stuff, My Bag, which items are in need and where to donate.

Great news for area travelers! Starting in mid-December, Sun Country Airlines will offer new, nonstop service from Green Bay Austin Straubel International Airport (GRB) to Southwest Florida International Airport (RSW) in Fort Myers, Florida and Sky Harbor International Airport (PHX) in Phoenix, Arizona.

Congratulations to Bellin Health President/CEO Chris Woleske and Jim Christensen Jr, President/CEO of Wisconsin Plastics, Inc. for being nominated to the Green Bay Packers Board of Directors. And congrats to L&F’s Susan Finco on being named the next Vice President and Lead Director of the Board.

Brown County Public Health Strategist Claire Paprocki has been named one of Insight Magazine’s 2021 Women of Influence! Claire has done an outstanding job throughout the past year, sharing information about the COVID-19 pandemic. It’s been a pleasure working with her. Congratulations Claire!

Congratulations to N.E.W. Community Clinic, which is celebrating its 50th anniversary. The organization provides quality, comprehensive and compassionate health services to the underserved in our community.
Do you know the word?

Words make a huge impact on how your audience will connect with you. It will determine if they purchase a product, walk through your doors or even speak with you. Each audience group has unique words that apply to them and they prefer to use. Understanding those words and who they apply to can help you create trusting and lasting relationships with your target audience.

Being inclusive is the perfect approach to reaching a wide variety of people. This includes how we address age, gender identity/sexuality and disabilities. For discussing age, avoid generalizing when referring to a single group. Instead of saying seniors or elderly you can say “older adult” or “people over…” When addressing gender identity the best course of action is to ask how a group or individual would like to be referred to. When that isn’t an option, using third-person pronouns such as “they, them and their” is your go-to alternative. Even if our intentions are good, when communicating about disabilities, it’s always important to put the person first. How you refer to the disability is similar to referring about gender identity, if possible ask how they would like it to be mentioned.

Words change all the time, the slang of today may not be what’s used next month. Keep up with how your audiences are communicating to better connect with them. It will help you reach more people as well as build trust. 
Telling your story through words and visuals
Studies have shown that photos and videos convey messages faster and the use of visuals creates great audience recall and improved comprehension. We also know that photos and videos can trigger emotions.

Digging a little further, 90% of information transmitted to the brain is visual and a person can get a sense of a visual scene in less than 1/10 of a second. Not only that, but our eyes register 36,000 visual messages each and every hour we are awake.

So, when you’re ready to tell your next story, be sure to think about available visuals and the different ways they can be delivered to your target audience.

Understand that people are more likely to read your entire content if you include an eye catching photo.

There are also many different types of videos that can be utilized to get your message across effectively. Note, while quality is important, videos don’t always need to be professionally produced.

Another visual option is an infographic. When it comes to explaining a complex topic, an infographic can be a compelling and easy to comprehend visual.

By selecting the right visuals, you can help make sure your messages are not only heard but, more importantly, remembered. 
Quick Quote

“Communication works for those who work at it.”

-John Powell