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Making an Impact


July 2023

In this issue:


  • National Tire Safety Week - Don't Dread the Tread
  • 4th of July - Drive Sober or Get Pulled Over
  • Play it Safe this 4th of July - Buzzed Driving is Drunk Driving
  • Speeding Wrecks Lives - the 2023 Speed Prevention Campaign
  • Drive Safe - Secure Your Load
  • NHTSA Proposes AEB Requirements for New Vehicles
  • ODOT Intelligent Transportation System in Jackson County
  • Keys for a Cool Summer

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National Tire Safety Week

June 26th - July 3rd

DON'T DREAD THE TREAD

Summer travel season is underway! People are headed to the beach, traveling to see loved ones, or enjoying a lengthy road trip. It is important to keep tire safety top of mind.


During National Tire Safety Week – June 26 to July 3 – remember to:


1. Check your tire pressure monthly and ahead of long trips.

2. Get your alignment checked.

3. Rotate your tires.

4. Inspect the tread of your tires.


Do you know how to check your tire tread? Use the penny trick. If part of Lincoln’s head is covered by the tread, you’re good to go. If you can see all of his head, it’s new tire time!

4th of July

DRIVE SOBER OR GET PULLED OVER

We love to celebrate the 4th of July with family, friends, food, and fireworks. Yet, all too often the festivities turn tragic on our nation's roads. This American holiday is also one of the deadliest holidays of the year due to impaired-driving crashes.

  • 538 people died in motor vehicle crashes over the July 4th holiday period in 2021.
  • 38% (212) of those fatalities occurred in alcohol-impaired-driving crashes. 
  • From 2017 to 2021, there were 1,460 drivers killed in motor vehicle traffic crashes over the 4th of July holiday period.


  • 38% (552) of the drivers killed during those years were alcohol-impaired (with a blood alcohol concentration of .08 or higher), and nearly half (44%) of the drivers killed aged 21-34 were drunk.

Play it Safe this 4th of July

BUZZED DRIVING IS DRUNK DRIVING

FACT SHEET

The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) is working alongside Making an Impact this 4th of July in support of the national Buzzed Driving Is Drunk Driving drunk-driving prevention campaign.


NHTSA and Making an Impact are working together to urge drivers to understand the importance of sober driving, and to help get drunk drivers off the road. As you celebrate this year’s Independence Day, keep these statistics in mind:

In 2021, 538 people died in motor vehicle crashes over the July 4th holiday period (6 p.m. July 2 – 5:59 a.m. July 6, 2021). Thirty-nine percent (212) of those fatalities occurred in alcohol-impaired-driving crashes.

From 2017 to 2021, there were 1,460 drivers killed in motor vehicle traffic crashes over the 4th of July holiday period. Thirty-eight percent (552) of the drivers killed during those years were alcohol-impaired (with a blood alcohol concentration of .08 or higher), and nearly half (44%) of the drivers killed aged 21-34 were drunk.

Nighttime hours are especially dangerous: Over the 2021 July 4th holiday period, of the 212 people who died in alcohol-impaired motor vehicle traffic crashes, 82% of the fatalities occurred in nighttime crashes (6 p.m. – 5:59 a.m.).

Approximately one-third of all traffic crash fatalities in the United States involve drunk drivers (with BACs at or above .08 g/dL). In 2021, there were 13,384 people killed in drunk-driving crashes.

Nationally, it is illegal to drive with a BAC of .08 g/dL or higher, except in Utah, where the limit is .05 g/dL.

Although it’s illegal to drive when impaired by alcohol, in 2021 one person was killed every 39 minutes in a drunk-driving crash on our nation’s roads.

The rate of alcohol impairment among drivers involved in fatal crashes in 2021 was 2.8 times higher at night than during the day.

Males are more likely than females to be driving drunk when involved in fatal crashes. In 2021, 22% of males were drunk, compared to 17% of females.

The Cost of Drunk Driving

The financial impact from impaired-driving crashes is devastating: Based on 2019 numbers (the most recent year for which cost data is available), impaired-driving crashes cost the United States $58 billion annually.

Drinking and driving is a risk no one should take. Doing so can cause injury or death to the driver, passengers, and others on the road. The consequences of drunk driving could be life-altering.

Plan Ahead for a Safe Celebration

Always drive 100% sober. Even one alcoholic beverage could be one too many.

Plan ahead. Before you have even one drink, designate a sober driver to get you home safely. If you wait until you’ve been drinking to make this decision, you might not make the best one.

You have options to get home safely. Designate a sober driver or call a taxi or rideshare. Getting home safely is always worth it. Some communities even have a sober ride program.

If it’s your turn to be the designated driver, take your job seriously and don’t drink.

If you see a drunk driver on the road, contact local law enforcement.

If you have a friend who is about to drink and drive, take the keys away and let a sober driver get your friend home safely.

This 4th of July, commit to only driving when you’re 100% sober. If you’re the driver – you can’t drink. As you head out to celebrate, remember: Buzzed Driving Is Drunk Driving.


For more information, visit https://www.trafficsafetymarketing.gov/get-materials/drunk-driving/buzzed-driving-drunk-driving/4th-july-buzzed-driving.

Speeding Wrecks Lives!

The 2023 Speed Prevention Campaign is

July 10 - 31, 2023.

Speeding fatalities have continued to increase over the past few years, rising a dramatic 17% from 2019 to 2020 and another estimated 5% from 2020 to 2021. Even advancements in vehicle safety and passenger protection cannot keep people safe from the dangers of speeding.


According to NHTSA, in 2020, there were 11,258 people killed in speeding-related traffic crashes, and speeding was a contributing factor in 29% of all fatal crashes nationally. Click on the images below to learn more.

Drive Safe

Secure Your Load

Join us in reminding drivers that it is their responsibility to properly secure their load.

 

From 2016–2020, approximately 16,878 people were injured per year when a vehicle collided with another object while on the road. All 50 states and the District of Columbia have laws regarding unsecured loads.

 

Items not properly secured pose a safety risk on our nation's roadways. You can make a difference and save lives by working with local organizations and raising public awareness of Drive Safe: Secure Your Load.

Click here and get new campaign materials.

 

On behalf of the NHTSA team, thanks for your proactive support in highway traffic safety.

NHTSA Proposes

AEB Requirements for New Vehicles

The proposed rule is expected to dramatically reduce crashes associated with pedestrians and rear-end crashes.

The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced a Notice of Proposed Rulemaking that would require automatic emergency braking (AEB) and pedestrian AEB systems on passenger cars and light trucks. The proposed rule is expected to dramatically reduce crashes associated with pedestrians and rear-end crashes.


NHTSA projects that this proposed rule, if finalized, would save at least 360 lives a year and reduce injuries by at least 24,000 annually. In addition, these AEB systems would result in significant reductions in property damage caused by rear-end crashes. Many crashes would be avoided altogether, while others would be less destructive.

 

“Today, we take an important step forward to save lives and make our roadways safer for all Americans,” said U.S. Transportation Secretary Pete Buttigieg. “Just as lifesaving innovations from previous generations like seat belts and air bags have helped improve safety, requiring automatic emergency braking on cars and trucks would keep all of us safer on our roads.”

 

The proposed rule is a key component of the department’s National Roadway Safety Strategy (NRSS), which was launched in January 2022 to address the national crisis in traffic fatalities and serious injuries. The NRSS adopts the safe system approach and builds multiple layers of protection with safer roads, safer people, safer vehicles, safer speeds, and better post-crash care. As part of the safe system approach, this rule highlights safer vehicles and USDOT’s effort to expand vehicle systems and features that help to prevent crashes.

 

The NRSS is complemented by unprecedented safety funding included in President Biden’s Bipartisan Infrastructure Law, and in February, the department announced more than $800 million in grants to help communities carry out projects that can address high-crash areas. DOT also launched the next phase of the NRSS, its Call-to-Action campaign, and released a one-year progress report and accompanying data visualizations that highlight the extent and magnitude of the U.S. roadway safety problem.

 

An AEB system uses various sensor technologies and sub-systems that work together to detect when the vehicle is close to crashing and then automatically applies the vehicle brakes if the driver has not done so or applies more braking force to supplement the driver’s braking as necessary to avoid or mitigate the severity of the crash.

 

“We’ve seen the benefits of the AEB system in some passenger vehicles already even at lower speeds, and we want to expand the use of the technology to save even more lives,” NHTSA Chief Counsel Ann Carlson said. “That’s why our proposed rule would require all cars to be able to stop and avoid contact with a vehicle in front of them up to 62 miles per hour. And the proposal would require pedestrian AEB, including requiring that AEB recognize and avoid pedestrians at night. This proposed rule is a major safety advancement.”

 

If adopted as proposed, nearly all U.S. light vehicles (gross vehicle weight rating of 10,000 pounds or less) will be required to have AEB technology three years after the publication of a final rule.

Oregon Department of Transportation

Intelligent Transportation System (ITS)

Jackson County, Oregon

Jackson County, OR — You may have noticed new cameras up on the Rogue Valley Expressway and Highway 62 and maybe you're wondering why they are there.

 

They are part of a two million-dollar Oregon Department of Transportation (ODOT) project to install Intelligent Transportation System (ITS) features including cameras and electronic variable message signs.


"There's four additional cameras that we're putting in the corridor between White City and Highway 62. Most of them are on the Expressway and then there's three electronic variable message signs that are going up," ODOT Public Information Officer, Gary Leaming said.

 

The cameras are different from the red-light cameras and the traffic censor cameras so they will not be issuing tickets or controlling the traffic signals.

 

Instead, the cameras are tied to Trip Check so the public can “know before you go” and used as traffic management.

 

“Our traffic operations center can see what’s going on if there’s a crash, if there’s a reported crash, they can get eyes on the situation quick and send help,” Leaming said.

 

Leaming ensured that no information is stored in the cameras.

 

The project began at the start of 2022 and is expected to be done in September of this year.

 

He added that the cameras and message signs will be especially helpful when there are big accidents or when weather can really impact your drive.

Keys for a Cool Summer


Drive Sober, Safe, and Happy!

from your

Friends at Oregon Impact