One Month Away!
20th Annual World Pasta Day
Dubai, 25 October 2018
September 2018  
    
Welcome to this special issue of The Truth About Pasta, the monthly newsletter from the International Pasta Organization. 

Each month's newsletter features a new and different topic -- all pointing to The Truth About Pasta.  The truth is... pasta is healthy, sustainable, convenient, delicious, affordable, doesn't make you fat, and much, much more. Be sure to look for each new issue, with more topics and information. 

This month we share details about the worldwide celebration of  World Pasta Day!
  


What is World Pasta Day?
 
Since 1998, countries around the globe have celebrated  World Pasta Day, a holiday that  unites pasta lovers in their passion for pasta.  Again this year o n October 25th, pasta fans around the world will join famous chefs, restaurants, families and friends to enjoy their favourite pasta meals. No matter where you live, you can join by:
  • Preparing a delicious pasta meal for your family and friends.
  • Dining at a favorite restaurant offering traditional or fusion pasta dishes.
  • Trying out a new pasta recipe with international flare.
  • Posting a gorgeous photo of your pasta plate on social media and tag #WorldPastaDay.
  • More!

  International Gathering in Dubai

Dubai is the site of a special 20th anniversary international gathering that will include pasta makers, industry members, scientists, media and other opinion leaders. Taking place at the Auditorium of the Dubai Knowledge Park and the esteemed International Centre for Culinary Arts (ICCA), the event highlights three panels:
  • Pasta is a Global Food. Stefano Galli and Manzar Alam Khan of Nielsen along with Paolo Anselmi of GFK Eurisco will report on trends and perspectives of the pasta market and consumer perception.
  • Pasta is Good for Health. Drs. John Sievenpiper and Cyril Kendall of the University of Toronto will discuss how pasta, as part of a healthy diet, is not tied to weight gain.
  • Pasta is Tasty and Brings People Together. Food writer Eleonora Cozzella, Giovanni M. Martini from AIC Dubai, Sunjeh Raja of ICCA Dubai, Chef Bruno Serato and Chef Mohammad Orfali will fire up the senses by telling stories about pasta and sharing tastes of traditional and fusion cuisine. 
Subscribe here to receive our October newsletter for more info about other featured speakers.  Online registration for WPD Dubai is open: Registration and hotel booking. 



Pasta is Global
 
The global pasta market continues to grow. As an update, during the World Pasta Day event, two experts from Nielsen, Stefano Galli and Manzar Alam Khan, will deliver a presentation on international pasta market trends and opportunities. Mr. Galli will also focus on emerging trends, such as premiumization, while Mr. Khan will speak about pasta market trends and opportunities in the Gulf region. Additionally, Paolo Anselmi of GFK will discuss consumer perceptions of pasta in mature and emerging markets, including the Gulf countries.


Pasta Does Not Make You Fat
 
We look forward to the World Pasta Day presentations by  Drs. Sievenpiper and Kendall,  based on their new study, published in the British Medical Journal (BMJ). Dr. Sievenpiper  will outline how current evidence suggests that pasta may be highlighted as a low-GI food that - when consumed as part of a healthy low-GI dietary pattern, such as plant-based Mediterranean diet - can help people to achieve their cardiometabolic health goals.  The 'Low-Carbohydrate Diet' fad has brought renewed attention to the importance of carbohydrate quality of the diet. Dr. Kendall will discuss the BMJ research in this context, and discuss how  the new findings will help shape dietary guidelines that are less concerned with the proportion of macronutrients and are increasingly focusing on nutrient quality and dietary patterns. 
 
Nutrition experts will also add their signatures to the Scientific Consensus Statement on the Healthy Pasta Meal.


Experiment with Pasta Fusion
 
Join us at WPD 2018 Dubai to explore traditional Middle Eastern pasta recipes. 
Chef and Pre senter Mohammad Orfali, head of culinary at the Discovery Network's FATAFEAT TV, will pair pasta with traditional ingredients of the local cuisine, such as lentils, chickpeas, yogurt sauce and red pepper pesto. 
In line with the overall theme of the event "Pasta is Tasty and Brings People Together", m ore pasta cooking demonstrations will be performed by t he  ICCA  Dubai Student Chefs from various nationalities & cultures, celebrating the inclusiveness of Pasta. 

Stay  tuned for more info about featured presenters and Chefs. Next month, we'll also share recipes of these tasty dishes that you can prepare for family and friends on World Pasta Day and beyond.


Join the Event!


For more information about the 2018 World Pasta Day, please visit:

For on-line registration, please follow this  link
Click here for the full Sponsorship Opportunities document 

We hope you join the celebration on October 25!
 










Follow us

For more information, contact

Copyright © 2018. All Rights Reserved.