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Recent Business Articles on AE Website
Can Mass Tourism be Sustainable? 
System Upgrades and Improvements

5 Tips to focus your adventure advertising

Tour operators and outfitters rarely have more money than they need to invest in marketing.


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Things to do in Cancun, Mexico
Online Travel Marketing News Aug 2015
 
 

 

I am an information collector, so when I saw marketing reports and survey research material available for free on the Adventure Travel Trade Association website, I wanted t share them with you.  I have curated a number of these reports and uploaded them to our website so that you have access to this information.  

 

 

It is always good to see how your own business varies from the  average on the Industry Snapshot report and there is another report that gives valuable information about making destinations more competitive.

 

 

Please note that we have had to add a small step to download these full reports and others. You must identity yourself and provide an email address to get the link to the page with the full reports. It is not to grab your email, but we do need to weed out scrapers, hackers and spammers, unfortunately. 

 

There is a full article published on our website on a recent report from Hubspot.com the inbound marketing experts. And, please check out this month's member, EcoColors.

Best adventures,

Kelly

One
Adventure Tourism Development Index - Top Nations Report
"If Peru's Adventure Tourism Development Index (ATDI) were to rise by 10%, its international tourism arrivals could expect to increase by 14%." Such statement bear the value of countries developing policy around  adventure travel attractiveness. The ATDI 2015 is recently published and ranks countries by a matrix of criteria such as environmental and cultural sustainability...

TwoIs "More" better than "Better"?
This is the age old conundrum of e-marketers: more ads, posts and emails, or better ones with less frequency? I did my own test a few years ago and was surprised by the answer, but I just read a new report from Hubspot.com, that updated my own thinking on this. Hubspot was more scientific in their approach than I was but the results were quite similar. Hubspot carried out a multi-dimensional...(This is a good article that also gives you some tactics you may not have tried.)

Read the full article here
Three
The newest ATTA 2015 Adventure Travel Industry Report Snapshot is just out and shows the adventure travel industry was fairly stable in 2014, with gradual increases in revenues and investments, with a change in the top destinations sought and some variation in trip length. Here are some snippets. Companies based in Africa showed the largest percentage increase in gross revenues, while companies...

Our AE family is a tight knit group and we work hard to continually earn your business by making your daily work easier with automation. Stay in touch and keep pushing us forward. If you have any comments or suggestions to make us better, please contact us at  kelly@adventureengine.com or by phone:1 250 512 1198