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Hello Julie,

For this issue, we're going all in on sustainability. And, really, isn’t it about time the entire planet went all in on sustainability?

We’re proud of our work with many client partners who have placed preserving and protecting our planet at the core of their missions. Below, we've shared how we’re helping tell their stories and advancing more sustainable ways of living and doing business from tourism and dining to driving.

We’ve also shared a recap of the first event in our Next 25 series on the future of sustainability and storytelling. We had a great session on March 28 with four thoughtful, smart leaders in tourism and travel. Watch now or read our recap below.

You can register now for news on our next session on new storytelling technologies from AI like ChatGPT to the Metaverse. In the meantime, let’s all keep the conversation going and strive imperfectly together toward a brighter, more sustainable future for all!

Cheers,

Julie Wright

RECOMMENDED READING

5 POSTS, PODS + OTHER PICKS 

Tips to help leaders and communicators continue to be sustainable in PR:

WHAT WE'RE WORKING ON

CLEANTECH

Honoring Women in Tech



Congrats to Nuvve VP of Partnerships Lynn Ames, honored as one of the San Diego Business Journal’s 2023 Women of Influence in Technology. Lynn manages the company’s ecosystem of partners and helps advance its award-winning vehicle-to-grid software platform to turn EVs into mobile energy storage.

View

TOURISM

O'Side Sips Influencer Program

Visit Oceanside's 'O'Side Sips' program showcases the coastal California destination's best cocktail bars, breweries, juicers and coffee shops. Visit Oceanside has curated a list of the most exciting and innovative craft venues in the area, with a focus on locally sourced and sustainable ingredients.

Watch

ANNUAL REPORTS

A Tourism Comeback Story

Our production of the FY22 San Diego Tourism Marketing District annual report shared how the City's tourism stakeholders invested in and managed the industry's continued rebound from July 2021 through June 2022. Well done!

View

SENIOR LIVING

Oakmont's SVP Recognized

Kirsten Goulde, Senior Vice President of Oakmont Management Group, has been honored with McKnight's Women of Distinction Hall of Honor Award for her exceptional achievements in the field of senior living. Kudos!

Read

BATTERY STORAGE

Giving EV Batteries New Life



Client partner Smartville's MOAB energy storage system is repurposing Tesla and Nissan Leaf batteries to help utilities and enterprises save on costs and help the environment. Second-life energy storage systems are the perfect use for retired EV batteries! 

Read

DIVERSITY

Showcasing Supplier Diversity

San Diego Gas & Electric released its annual Supplier Diversity report in March. We designed it, edited a teaser video and created several bold ads to promote the utility's supplier diversity and sustainability programs--all featuring the utility's new corporate branding.

View

WE’VE GOT NEWS FOR YOU

THE NEXT 25

WOC LAUNCHES THE NEXT 25 SERIES

Creativity and consumer mindfulness are key to tourism's sustainable future.

We kicked off our Next 25 series last month, with a discussion on the future of sustainable tourism and travel. Our panel of industry leaders voiced their hopes and fears about the future, shared best practices and approaches and gave all who joined reasons for optimism.



Read more on our blog or watch and learn from the replay!

(W)RIGHT ON DAY IN DOWNTOWN SAN DIEGO

March 28 was more than just the kickoff of our Next 25 series. It was also (W)right On Communications Day in downtown San Diego. City of San Diego Councilmember Stephen Whitburn presented President and Founder Julie Wright and CEO Grant Wright with a proclamation to honor the agency’s 25 years in business.

NEW CLIENT PARTNERS

WOC WELCOMES NEW COLLABORATORS

MESA GRANDE BAND

The Mesa Grande Band of Diegueño Mission Indians, a federally recognized tribe located in North San Diego, has engaged WOC to develop a comprehensive marketing communications plan to promote their beautiful 590-acre Golden Eagle Farm as a new sustainable agritourism destination.

Check out Golden Eagle Farm

ENERSMART STORAGE

Enersmart Storage has joined our family of B2B cleantech clients. We look forward to working with their leadership team to elevate their brand, outreach to their communities and showcase their cutting-edge energy storage solutions through our proven communications strategies.

Learn more about EnerSmart

WOC OUT AND ABOUT

DISTRIBUTECH 2023

DistribuTECH 2023, held in San Diego this year, is the utility industry's leading annual transmission and distribution conference, and we were there to learn from and engage with North America’s utility and energy leaders. This year’s show also featured cleantech client partner, Nuvve, speaking on a panel we curated to highlight their partnership with SDG&E and several local school districts like Cajon Valley Unified to electrify their school bus fleets.

“The energy at DTECH this year was palpable, and it was rewarding to meet new and like-minded executives who are all working toward an energy-independent future,” said Cumpston. “Many of the ideas and solutions being brought to the table are game-changing, including Nuvve’s innovative vehicle-to-grid software platform, so we’re excited for the many possibilities that will soon become reality.”

NETWORKING REFRESHER FOR PR PROFESSIONALS

(W)right On hosted a collaborative Networking 101 event with the PRSA San Diego and Imperial County chapter. We worked with attendees on how to craft the perfect elevator pitch, the do’s and don'ts of professional networking and gave them an opportunity to put it all into practice at the end! It was a great opportunity to reconnect in person with fellow professionals at all levels.

PRSSA SDSU AGENCY DAY PANEL

WOC President Julie Wright joined a panel of agency owners to speak with members of the Public Relations Students Society Association of San Diego, including our intern Emma Sidell, at San Diego State University. Julie Wright spoke about the diversity of career paths that a PR agency can open to new professionals.

VISIT CALIFORNIA OUTLOOK FORUM 2023

Our AVP Terry Whitaker recently attended one of California’s biggest travel and tourism industry events, the Visit California’s Outlook Forum 2023 in Sacramento. Over 1,000 attendees representing C-suite, business owners and emerging leaders from every segment of the industry and destinations throughout the state were in attendance. 

“This year’s Outlook Forum was a great chance to connect with our clients and industry peers to talk shop, share ideas and stay abreast of the latest trends, challenges and opportunities for California’s travel industry and how they impact our clients. Two of the big themes of this year’s event – sustainable tourism and Native tourism - are of particular importance to clients like Mesa Grande and Visit Napa Valley and we are excited to be able to incorporate some great insights and learnings from the event to better serve our clients," said Whitaker.

(W)RIGHT ON'S FAVORITE AZTEC, EMMA SIDELL, SET TO GRADUATE

Speaking of Emma Sidell, after nine months in her part-time, paid role with (W)right On, we’re excited to share that she’ll soon be graduating from SDSU’s School of Journalism and Media Studies.

During March Madness, Emma was one of 300 SDSU students selected to fly to Houston and cheer on the SDSU men’s basketball team in their epic Final Four run. It's an experience she says she’ll never forget:

“The experience was absolutely exhilarating! As a senior and former SDSU cheerleader, it was so amazing to see our boys live in action at the NRG stadium in Houston, as well as experience the energy of the over 72,000 fans. This experience really brought together all past, present and future Aztecs, as well as the city of San Diego. It was truly a once in a lifetime experience I will never forget!”

ABOUT US

(W)right On Communications, Inc. is an award-winning public relations firm specializing in integrated strategic communications with locations in Los Angeles, San Diego, Seattle and Vancouver, B.C.

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