The GOAT's Newest Venture

Are you surprised that Tiger created his own line of clothing? Well, you shouldn’t be. Tiger or The Field? I’m taking Tiger on this one. Tiger’s brand is so pervasive in sports you could consider him the ultimate Influencer. Tiger’s new brand, 'Sun Day Red' or 'SDR', is synonymous with only one person, Tiger. Nike’s bet on Jordan was before Michael became Jordan. Tiger has been Tiger since birth – do you even know his real name? This bet on Tiger is a no-brainer. With the brand's official launch last Monday, we're rolling-up the details on how this new endeavor from the 🐐 took shape:



The Long Arm of Private Equity: In 2021, a bold move by Jinhyeok Jeong (pictured above), the youthful spearhead of South Korean investment firm Centroid Investment Partners, marked a groundbreaking stride into the golf industry with their $1.7 billion acquisition of Taylormade. Dubbed the aspiration to be “The KKR of Korea,” Jeong’s strategic blueprint for Taylormade was not just about dominating the golf equipment sector but transforming it into a powerhouse of golf apparel. At the time of the acquisition, a mere 2% of Taylormade’s revenue came from apparel due in part to a long-standing partnership with Adidas. Jeong envisions this figure soaring to 30%, reshaping the brand’s identity and market position.

Forging the Jordan Brand of Golf: The split between Tiger and Nike in January opened a golden opportunity for Jeong to align with the game's most iconic figure. The duo embarked on a venture to establish SDR, a standalone entity distinct from Taylormade, with its own headquarters and management structure, backed by an investment of $50 to $60 million in 2024 and 2025 for its launch. Tiger’s vision for the Company is clear: “to become the brand that is the equivalent of the Jordan Brand for golf”.

Symbolic Stripes: The journey to create a brand as iconic as the Jordan line begins with a memorable logo. SDR chose a tiger motif, detailed with 15 stripes, each symbolizing one of Tiger Woods' major championships. Now you’ll never look at it the same way… You’re welcome. 

A Strategic Shade: As Tiger Woods promotes SDR, he's highlighted the choice of 'Sun Day Red' - a nod to his iconic Sunday attire. While it's widely believed he wears red in tribute to Stanford, his alma mater, Tiger attributes the color to his mother's influence, intertwining personal backstory with professional branding. Did Tiger strategically open sales for SDR just before Mother’s Day? Maybe, but it undeniably adds a compelling layer to the brand’s narrative. Do the right thing, buy yourself some SDR for Mother’s Day.

“My mom thought, being a Capricorn, that red was my power color, or some BS thing like that, so I end up wearing red and end up winning some golf tournaments. And then to spite her, I wore blue, and I did not win those tournaments. So basically, mom is always right.”  -Tiger Woods

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