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ShopperTech Update                    May 26, 2017 - Volume 8, Number 5
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In This Issue
DIGITAL SOLUTIONS: The Retail Innovation Challenge: Change Agents & Virtual Reality's ROI
WEBINAR: Are Personalized Offers the Remedy for Ineffective Trade Promotions?
E-COMMERCE: CPG's $100 Billion Opportunity for Online Grocery
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DIGITAL SOLUTIONS


The Wall Street Journal recently reported that "grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles," which means maximizing the return on shelf space is more important than ever. 

Questions like, "How does a national brand get on the shelf?" and "How can we differentiate beyond price?" are posed daily. Retailers and brands want to know how to make their own experience memorable and different, but the resources to do so are already stretched thin.  . ...


STI WEBINAR

Are Personalized Offers the Remedy for Ineffective Trade Promotions?

Trade promotions have been a mainstay of the CPG and retail landscape for a number of years but satisfaction has been decreasing. Manufacturers and retailers have been increasingly concerned about the effectiveness of trade promotions at the same time as trade spend budgets have been creeping up. Shoppers, especially younger shoppers, are showing a greater appetite for personalized offers that are delivered digitally. So are personalized offers the remedy for ineffective trade promotions?

Click on the screen below to view this presentation by Graeme McVie of Precima:





E-COMMERCE
                                        
CPG's $100 Billion Opportunity 
For Online Grocery

By Keith Anderson

A new study from The Food Marketing Institute (FMI) and Nielsen predicts that within the next 10 years, online food shopping is set to reach digital maturity in the US - fundamentally changing how groceries are bought and sold.
 
One fifth of all US grocery spending (valued at $100 billion) is expected to come from the online channel by 2025. That is the equivalent of 3,900 grocery stores based on store volume. And as online grocery continues to evolve, nearly three-quarters of all US shoppers are projected to conduct 25 percent of their grocery shopping online within the next decade.
 
A growing consensus among leading CPG firms is that online is a channel that can't be ignored. However, fundamental challenges remain . ..

 
MARKET WATCH

 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include No Frills for You!, Supermarkets Need to Cater More to Guys, In Search of Authentic Italian Food, and Are Robots Coming to Your Supermarket?
 
CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data 

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.



Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

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VideoMining
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 CORPORATE MEMBERS                              ALLIANCE  PARTNERS

Gladson                                                        Saint Joseph's University 

Inmar                                                             Center for Advancing Retail & Technology

InContext Solutions                                    GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

Relational Solutions