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Thursday 25th January, 2010
EDITOR'S FOREWORD
Welcome to the second issue of 2011 of Recruitment Media News. To all my UK readers, particularly those who attended last weeks RADS, I hope you all had a great night. So, in case you missed them these are the winners. Great to see a good mix of agencies winning. If you're one of our "overseas" readers then take a look at some excellent creative work from what I believe to be a "world leading industry" - read my rant last week about how good I believe we are in the UK at HR Communications!
It's also worth looking at all the shortlists. There is some great work there as well and it can hopefully provide inspiration to all in our industry;
It's also been a week of "job boards" are dead from across the "pond", with the WSJ weighing in. See our Job Board News. Must admit, it's beyond me... If job boards don't work, why are billions, yes billions, being spent by recruiters on advertising on job boards?... Get real... recruiters go where the candidates are and today we are in a multi channel market.... The real issue is, which one gives you the "Best ROI"? - and the jury's out... at least until the global economies pick.
The next issue of Recruitment Buzz will have a guest "editor", James Mayes, Co Founder of Tweetjobs, will have his "say". Great week ahead, For those attending The Enhance Media Conference this Thursday, see you there.
Have a good one!
Keith Robinson
ECOM Digital Ltd
keith@ecomdigital.co.uk
 
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In The Know v2.03 The role of talent
 The "War for Talent" rhetoric is about 10 years old. It's an awful way to describe the fact that there is a steep competition for a certain kind of employee.
There's really no such thing in the ranks of the over 40 crowd, the ethnic population or the trench level workforce.
The focus on competition for scarce resources shifts our attention away from more pertinent questions like "how to make the most out of what you have".
These five links should give you a refresher on the War conversation and some food for thought about alternative views.
Chinese and Indian Entrepreneurs Are Eating Americas Lunch
"America is rightfully worried about its sinking competitiveness, and does indeed need to improve its education system. But it could win the battle and lose the war, because India's and China's successes aren't due to their education systems, but despite them. You've probably heard of Indian outsourcing hotspots like Bangalore and Chennai, but it's not just call centers and software sweatshops Americans now need to worry about: Technology entrepreneurship is booming all over in China and India, and is beginning to innovate; these startups will soon start competing with Silicon Valley. The next Google could well be cooked up in a garage in Guangzhou or Ahmedaba"
Tussle For Talent
This is the Economist's review of a new book from the guy who headed Recruiting for GE. The continual pursuit of the best talent did not get easier in the downturn, it got harder. Now, the best players are more aware of competitive dynamics and their value in the universe.
War For Talent
10 years ago, McKinsey started the dialog about the War for Talent with this short whitepaper. Take a moment to read it and see if things have changed. "What is troubling is that most companies are ill-prepared to meet these challenges. Regardless of size or industry, most companies have yet to pinpoint the formula that will make their organization more attractive to talented people. High performers are likely to leave companies where they feel underdeveloped, undervalued, and underpaid. While 72% of all managers surveyed say that winning the war for talent is critical to their companies' success, only 9% are confident that their current actions will lead to a stronger talent pool in the next three years."
The War For Talent is Dying
As recently as a year ago, there was massive optimism that social networks would help companies solve the Talent Imbalance. This piece was an element of the exuberance. Today, it seems like the promise of social networks is dimming.
Eric Schmidt: It Is A War For Talent
The economy is still cool to the touch. Even so, the competition for the best and brightest is hot in pockets. This TechCrunch piece is a video interview with Google's CEO and focuses on their decision to give an across the board 10% raise.
This article comes from John Sumser's HRExaminer Newsletter. Sign up for it! - John has been an inspiration to me for the 10 years I have followed him. See also his work in this issue on Population Dynamics - Read Here Now
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 Exclusive Interview
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Recruitment Buzz Meets James Mayes from Tweetjobs.
Click Here
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The "Holy Trinity" of Recruitment - HR/Recruitment, PR/Corporate Affairs and Marketing.
So how many HR/Recruitment Departments use PR as a way to generate response?... seems to me, that the focus is on "Social Media" but what about "Media"?
So read this blog and use some "free PR tools - Online press release websites for e-PR - Read More
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Website
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Comments
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Costs
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BusinessWire.com
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Need to print out and fax form to regional office
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Based on geographic reach and word count c�260 for 400 words press release and goes to c2,500 websites
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Earthpublisher.com
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Clunky signup and need to add postcode numbers only!
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Free
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Freepressreleases.co.uk
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Need to print out and fax form to regional office
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Free and premium service
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Newsvine.com
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Easy to use, copy and paste content and press submit!
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Free
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OpenPress - www.theopenpress.com
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If you would like an account email admin@theopenpress.com with the word "Register" in the subject line
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Waiting to hear
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PR.com
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Tries to drive users towards paid-for options. Need to check boxes carefully.
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Free option available
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PRWeb -www.prwebdirect.com
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Probably the best known of these services and used by many businesses. Many pricing options, aimed at business users. Global service and UK.PRWeb.com service.
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From $80 per press release
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Thebusinessdesk.com
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Based on specific locations e.g. The West Midlands) and requesting news
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Free
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Vocus
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This company has a media database of 1.4 million journalists, bloggers and media outlets as well as a broadcast service.
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Paid service
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32 SEO tactics to avoid in 2011
With all the excitement and planning that comes along with a New Year, it's easy to get overwhelmed with newfangled ideas. You probably have a long list of SEO tactics in the pipeline for 2011. Finding the resources, whether time or money, is the real trick.
The point of this post is to minimize your to-do list by covering 32 SEO tactics that you shouldn't focus on. If any of these buggers have made it onto your 2011 task list or are still lingering in the queue from years past, go ahead and cross 'em off. They won't help you reach your goals and some of them can even hinder your progress.
If you are still looking for things to do, check out these New Years post for ideas.
2011 SEO and Social Media Checklist by Jennifer Horowitz on SEJ.
7 Predictions for SEO in 2011 by SEOmoz's own Rand Fishkin.
10 Google Adwords Features for 2011 by Kunle Campbell at Fuzz One.
Alrighty then, lets get on with the list of things for you to take off your list
Some great tips in this article. SEO is still something recruiters don't seem to use or "best utilise - Read More
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Job Board News
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Job Boards are dead? Not so fast, my friend! How people find jobs and how jobs find people is certainly changing. As with most everything online, social media has become the great disruptor. It used to be that a recruiter could just post their ad in the newspaper and people would apply.
Then along came the job boards like Monster and others who moved the game online. And just when it seemed that maybe we started getting our arms around how the job boards worked, social media crashed the party. And we are still sorting out what has changed and what hasn't....Read More
Recruiters rethink online playbook As recruiters wade cautiously back into hiring mode, they're throwing out their old playbooks. Rather than sift through mounds of online applications, they are going out to hunt for candidates themselves. Sodexo's U.S. unit has cut job posts on third-party sites since the recession started.
Many plan to scale back their use of online job boards, which they say generate mostly unqualified leads, and hunt for candidates with a particular expertise on places like LinkedIn Corp.'s professional networking site before they post an opening. .... Read More
Job Boards: Does anyone get hired? .Now that I've told The Ladders to suck it, people are talking. First this WSJ article, then Eve gets into the action and knocks some job boards. This discussion is very trendy. So I want to know - are there any good job boards out there? Have you been hired from a job board? Have you hired someone from a job board? What are the major differences between these sites? Any of them better than the other? Do you have a favorite boutique/niche job board that you use? Read More
Six Figures Goes 'Freemium' with Job Ad postings Australian job site Six Figures is picking up on the 'Freemium' trend with the launch of their 'freemium' job ad model - Karen Jenkin, co-founder of Six Figures says "an increasing number of modern websites are successfully using the 'freemium' business model to offer an entry-level product free of charge, plus paid versions that provide additional features and value. Some examples of this include Flickr, Skype and 37 Signals."
Another Executive Job Board goes down the Ladders route - is this the "LinkedIn Effect?" - Read More
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Mobile Talk
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Mobile Usage Stats for USA, Europe and Japan The usage of mobile phones has become ubiquitous in our daily lives. In developed regions every individual has a mobile phone and its penetration is drastically increasing in developing countries. Initially, the size, weight and battery life were the key metrics directing a user to buy a mobile phone. Nowadays, users' choice is motivated by the number of possibilities the mobile device has to offer. Internet access, social media connectivity, camera, video and music players are some of the very common requirements for today's user. Great research and graphics - Get that HR and Recruitment mobile strategy ready - Read More
Mobile Recruitment... Here to stay What will happen this year is a further expansion in Mobile recruiting. With the launch of mobile recruiting apps back in 2008, recruiting via Mobile has been evolving. Nowadays a recruiter is not up to date if he has not implemented Mobile in his marketing plans for 2011. The recruiter has had over 2 years to think of his own mobile strategy.. - Why Mobile
- What is possible on Mobile
- Where to market my mobile recruiting features
- What will happen if we start using mobile recruiting
The coolest thing with Mobile is that a recruiter can have his employer brand in their pocket Great Article from my good friend Gordon Lokenberg - Read More
Lloyds Bank release iPhone recruiting App Before another word is said I must say "WELL DONE" to the team at Lloyds Bank. They are the first Bank to engage with candidates using a mobile recruiting app and the 3rd corporate in the UK. So what does the app do?
Potential candidates that download the app are met with a menu offering Programmes, Events, News, Hints & Tips, Number Shaker Game and Register. There is a lot of content behind these menu buttons... Nice review from Dave Martin over at AllTheTopBananas... helps recruiters understand the "art of the possible" - Read More
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Tech Review
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Matchmaker, Matchmaker, Make Me a Matching Job Tool Companies sprout up in bunches. In tough times, for example, lots of companies started up to help job candidates with their resumes. In an improving job market, as social media recruiting expands, a number of companies are working on the employee-referral social media connection. Now, a growing cluster of new vendors is in the matching-screening business, a field already occupied by companies like JobFox as well as the one called StrictlyTalent I mentioned previously. These vendors are trying to go beyond the job board by serving employers only the candidates who could be a fit, not the 300 who email a resume in. Just a sample of the new tools includes:
I used this in last week's Recruitment Buzz, but it is such an excellent overview of "Matching Technology" and you might have missed it Read It Now
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Social Media News
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Social networking under fresh attack as tide of cyber-skepticism sweeps US Twitter and Facebook don't connect people - they isolate them from reality, say a rising number of academics The way in which people frantically communicate online via Twitter, Facebook and instant messaging can be seen as a form of modern madness, according to a leading American sociologist.... Really interesting article.. One to Read
Social Media (Recruitment) Marketing: Facebook + Twitter Aren't Enough The recruitment element is my take - we focus on LinkedIn (A Job Board in all but name) Facebook and Twitter but what about the huge array of other "social communities. 100 Million+ Users Facebook Twitter LinkedIn YouTube MySpace (though they're fading) 25 Million+ Users Reddit Flickr Yelp Wikipedia Some great data in this article from Randfish over at SEOMOZ - Read More
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International Focus
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 Australian Job Board statistics - November 2010
Australian Job Board Statistics measuring the total unique browsers during November 2010. Data source - Nielsen NetRatings. SEEK 4.245m, CareerOne 1.717m, MyCareer 1.383m - Full details Click Here Positive Australian job's outlook predicted for 2011 The number of job vacancies increased 3.2% nationwide in 2010, compared to 2009, according to the latest data from IPA Recruitment. "In 2010 we hit some peaks in confidence, but as fast as we became confident, we became cautious again. The employment market will still remain volatile in 2011 as we continue to witness a two speed economy," Phillips said.
"Until recently most candidates have stayed in their jobs as the market was unstable," she continued. "As we have seen a reduction in the number of redundancies, candidates are beginning to gain more confidence. In 2011 we are expecting a higher influx of migrants so this could bring additional movement to the market." Read More
Indian Market Continues to Grow Hyderabad and Mumbai saw strong hiring trends . The hottest skill sets for the month of Dec-10 were Production and Maintenance where the index moved up by 8% and Auto, Oil & Gas and Construction sectors registered positive monthly growths of 8%, 5% and 4% respectively - This report gives a recruiters a really insight into the "structure" of the Indian Recruitment Market. - Read More
JobStreet Employee Confidence Index One of the largest Job Board Groups in SE Asia, the JobStreet Index helps you understand hiring conditions in the region. Read More
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