In the aftermath of COVID-19, home builders have been busy making up for lost time, profits, and opportunities. In challenging times, negotiating with manufacturers and trade partners can take a back seat to more pressing issues. However, it’s when circumstances are less than ideal that the power of negotiation can deliver the biggest reward.
To maximize success, it’s imperative for profit-oriented home builders to place a high priority on negotiating with manufacturers and trade partners while ensuring purchasing teams possess strong negotiation skills. Improving the purchasing team's understanding of the negotiating process is one of the most worthwhile endeavors a home builder can pursue to improve profitability.