June 17, 2024

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Press Freedom




CRAFT

Friday: Crafting sharp & responsible headlines for your political stories

Headlines are the most important starting point of a story. A good one both informs and piques a readers’ interest, encouraging them to read on. But in an era of search engine optimization and short attention spans, writing a good one is harder to do — especially when it comes to political stories. 


Join the National Press Club Journalism Institute and Resolve Philly’s Modifier for a free webinar at 11:30 am ET Friday, June 21.


Instructor Aubrey Nagle, Resolve Philly’s director of practice change, will examine the craft of writing and framing a headline for a political story; the different types of headlines to use depending upon the story; and the pitfalls of using sensationalized or misleading language.


Participants will also practice writing and rewriting a few headlines to get practical experience in producing responsible headlines for your 2024 election coverage.

REGISTER NOW
CAREER

‘Pick up the phone’: An editor’s career advice


For the best career advice received:


"Pick up the phone. This will sound silly to anyone who joined the profession before the Internet and alarming to anyone younger than, say, 30 at the time of this writing. But there remains a wealth of knowledge that isn't online. And you never know who might pick up."


For the worst journalism career advice received:


"If you want to get your start in this industry, you have to get a job at a newspaper in a small town in the middle of the country. That advice was ill-prepared for the media disintermediation of the 21st century."


-- Andrew Nusca, Fortune Brainstorm Tech editor director, excerpt from Q&A "Most of my proudest moments don’t carry my byline"

COMMUNITY

Resources


This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Bara Vaida, and Holly Butcher Grant. Send us your questions and suggestions for topics to cover.


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The National Press Club Journalism Institute promotes an engaged global citizenry through an independent and free press, and equips journalists with skills and standards to inform the public in ways that inspire a more representative democracy. As the non-profit affiliate of the National Press Club, the Institute powers journalism in the public interest. The Institute's tax ID number is 52-1750908.