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How to build trust with climate change reporting
“It’s important to understand the different perspectives people have on this issue to effectively inform them about climate change and have them engage with information on the topic instead of ignoring it. I want to recognize this is hard, but, I think it’s possible if we work to include two elements in all of our climate coverage: First: Acknowledge emotions in your coverage. Frame stories that not only inform but also empathize and empower, fostering a sense of collective responsibility and action. Second: Engage with your audience. Your audience holds valuable insights. Engage with them to understand their concerns, questions, and expectations regarding climate coverage. Prioritize their interests, ensuring your reporting aligns with the issues that matter most to your community.”
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