Wednesday, March 22, 2023 | |
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Top Takeaways from “Leveraging PR in Celebrity Endorsements & Influencer Marketing” OCPRSA Event
Consumers can see through ads. According to last week’s OCPRSA “Leveraging PR in Celebrity Endorsements and Influencer Marketing” panelists, that’s one reason influencers have been gaining stride in promoting products and services–they’re authentic. Here are some top takeaways from the event:
It’s not always a numbers game. Micro influencers (influencers with a smaller follower base) are also highly targeted.
You’re really working with the influencer’s team, and that can make or break the experience. After a bad experience with a team that was unresponsive and late with deliverables, although the influencer was great, the company opted to not work with that influencer again.
Though formal contracts take more time to go through legal, having them can assure that the influencer remains accountable and follows through, and adding clauses about potential legal activity to protect the brand and campaign–since you can’t always control the influencer’s actions or choices–can be a good idea.
Panelists also talked about how to convince decision makers to work with influencers, which metrics matter, and how to find the right influencer for your brand or campaign. Moderated by OCPRSA’s Gina Ray, APR of ABBYY, panelists included Johnnie Mansfield, owner of JM2 Marketing, Jonny Zeller, Director and Storyverse architect at Cloud Niners, and OCPRSA’s Victoria Lim, Senior Manager of Executive and Employee Communications at Experian.
The event was held at SOCIAL in Costa Mesa and photography was provided by Forge Media Group. Learn about upcoming events and sponsorship opportunities here in the Inbox or visit OCPRSA.org.
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SAVE THE DATE:
OCPRSA Nonprofit Panel, May 1
Join nonprofit thought leaders as they discuss how they’ve adapted telling their story while remaining true to their missions. Save the date for OCPRSA’s Nonprofit Panel luncheon program on Monday, May 1 at TGR Foundation in Anaheim. More details coming soon.
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New YoPro Page Launched
Is this your year to give back? Are you a seasoned PR professional ready to pour into young professionals like others did for you? Are you a young professional or recent graduate looking for words of wisdom from a seasoned professional? OCPRSA’s Young Professionals (YoPro) program grows promising PR practitioners into thriving leaders. If you’d like to receive executive mentorship from Orange County’s top industry leaders and build a network that will launch your career, sign up today as a mentee. If you’re a PR veteran ready to give back, consider becoming a mentor. Mentees and mentors can sign up HERE. Did you know that if you’re a registered mentee in YoPro, you qualify to have a professional headshot taken for free! Details coming soon.
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Member Spotlight: Q&A with Mega Jewell,
Director of Integrated Communications, MEGA
This week we meet Mega Jewell, a master storyteller and social strategist returning to Orange County after broadcast work took her to Northern California and beyond—in fact, Mega is currently serving on the Board of Directors with PRSA Silicon Valley. This CSUF alum has served as a morning show anchor in Chico and FOX affiliate reporter in Portland. Welcome back to OC, Mega—so glad you’re here!
Q: Please tell us about you, Mega! Your job, etc.
I'm a former TV reporter turned communications specialist. I love working with clients who are improving the world - one vertical at a time. Typically, folks are really immersed in their world that they are challenged to tell their story from 10,000 feet above and get others to care. That's where I come in. Telling their story most effectively through emotions and results. The mediums evolve (social, newsletter, PR campaigns), but the heart of the story is a constant.
Q: What brought you to OCPRSA?
I recently moved to Orange County and currently serve on the board of PRSA-Silicon Valley. I would love to meet people face-to-face and invest in the current and future generations...in my neighborhood.
Q: What’s your favorite piece of advice for PR professionals?
Make it easy for the user. Understand their challenges, and feed the story on a silver platter.
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Natasha Dressler, Founder of Natasha Dressler PR spent the week in Austin, Texas to provide support to two clients, Boozy Bites and Jess Goldsmith/Women of Type, during their three combination activations for SXSW & International Women's Month. The activations were held at Juliet's, Wonder Bar Austin, and the Music Matters Festival at The Belmont and resulted in thousands of impressions. Both clients were featured on Fox 26 Houston's "The Nightcap" for Women of SXSW. Meanwhile, Natasha also had two other clients: Antonio Neville, also known as HeyTonyTV, who was on a fully paid Disney World Campaign, and Terrell Wade, also known as TheWadeEmpire, who attended a Disney red carpet event. Congrats, Natasha, on a fabulous and fruitful trip to SXSW leading your clients to success! | |
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Treat Public Relations, run by Meg Treat, APR, recently announced new and expanded client relationships with the Boulerthon Marathon and Half Marathon, Bike the Coast, Dave McGillivray, and the Dave McGillivray Finish Strong Foundation.
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Welcome to OCPRSA’s New and Returning Members in January-March 2023!
Kyle Adams, The Agency at Sikich
Casey David, Rocket Launch Marketing & PR
Ellen Driscoll, Pacific Dental Services
Mackenzie Ernest, The Agency at Sikich
Gretchen Ferguson, Westbound Communications
Kari Garcia, Allied Universal
Lynda Halligan, Association of Orange County Deputy Sheriffs
Mega S. Jewell, MEGA
Claire Muranaka, Visit Huntington Beach
Seffrah Orlando, SCAN
Marcie Perez, Thrive Scholars
Michelle Rivera, Western Growers
Sammi Rocco, Lantronix
Jennifer Tong, Visit Huntington Beach
Alexandre Torres, Rocket Launch Marketing & PR
Daniela Valencia, Talonvest Capital, Inc.
Amariah Wright, Moonsail North
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Don't miss OCPRSA members Elena Bosch, APR; Justine Mrsich, M.S., APR; and Natasha Dressler speak at the upcoming PRSA Western District conference.
- Elena Bosch, Director of Communications, Think Together will present The Dos and Don'ts of Purpose Driven PR
- Justine Mrsich, M.S., APR, Account Manager, Porter Novelli will present The Gender Communications Toolbox - Empowering Yourself in the Workplace
- Natasha Dressler, CEO / Founder, Natasha Dressler PR will present The Future of Social Media & Public Relations
See the full schedule of events.
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Have you registered yet for the April 26-28 2023 PRSA Western District Conference? Save your spot today and join colleagues from Arizona, California, Colorado, Hawaii and Nevada and learn insights about DEI, content creation, corporate communications, public affairs, reputation management and more. Registration is now open. | | |
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Catch Up on Industry News from PRSA National
On-Demand Professional Development Programs Available Only to PRSA Members
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Local PR Job Opportunities
Top OC Companies Looking for the Best and the Brightest
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