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Member Spotlight: Q&A with Adam Probolsky,
President, Probolsky Research
Please say hello to Adam Probolsky, one of OCPRSA’s newest members. As the president of Probolsky Research, a team of traditional market researchers and pollsters, he is someone all PR professionals will want to know. Adam’s team identifies people’s needs, wants and opinions, behavioral and emotional drivers, and improves the effectiveness of messaging strategies and accurately predicts outcomes. Meet Adam!
Q: Please tell us about you! Your job, etc.
Without any experience, I was put in charge of organizing my first press conference at twenty years old. I pulled it off.
For the last couple decades, I have run a research company supporting communications professionals with unique data from the market and opinion research we conduct.
Q: What brought you to the OCPRSA?
I work with so many OCPRSA members already that we want to support the organization. And I love collaborating with other consultants. Collaborations yield the best results, and we have a ton more fun.
Q: What’s your favorite piece of advice for PR professionals?
Know, don’t guess.
If your clients care about public opinion or their reputation in their market, there is no substitute for research.
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