Member Spotlight:
Q&A with Maddi Larsen
This week we get to know Maddi Larsen, an up-and-coming superstar in OC public relations! Maddi is brand new to OCPRSA, and we hope you’ll extend a very warm welcome to this Reveille senior account executive when you see her at events. After growing up in California, Maddi relocated to the East Coast for grad school and to launch her career. We’re fortunate to have her back in the neighborhood. Read on to learn more about Maddi!
Q: Please tell us about you! Your job, etc.
I am a senior account executive at Reveille, Inc., specializing in public relations for healthcare and nonprofit clients in the Orange County area. Before joining Reveille, I worked as an account executive on the healthcare media team at BCW Global, where I honed my media relations skills while specializing in oncology, pharmaceuticals, COVID-19 and women’s health. Prior to that, I worked at Aria Marketing, a small health-tech B2B public relations agency in Boston, which introduced me to the healthcare and public relations professional world. I hold an M.S. in public relations from Boston University and a B.A. in communication from Saint Mary’s College of California. I completed my degree in public relations during the COVID-19 pandemic. My first two jobs in the industry were fully remote. However, now I am thrilled to have a hybrid role that allows me to meet my colleagues and clients in person and to network face to face. When I am not in the office or exploring new places in Southern California, you can probably find me with a book or a camera.
Q: What brought you to the OCPRSA?
I recently relocated to Orange County from the East Coast, where I have most of my public relations connections. I’m joining OCPRSA with the goals of expanding my network, gaining knowledge from other industry professionals and enhancing my skills as a public relations storyteller.
Q: What’s your favorite piece of advice for PR professionals?
“PR, not ER.” Sometimes things in communications can feel genuinely catastrophic, and it’s important to remember that we can pause, take a step back, breathe and approach the situation with a creative lens.
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