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Wednesday, January 25, 2023

OCPRSA

Important Dates


PRSA Western District Conference Call for Speakers | Thurs., Jan. 26

Intro to the APR | Mon., Feb. 27 at 6:30 p.m.

Save the Date: Morning Coffee with the Media | Tues., Feb. 28 at 8:30 a.m.

Sold Out Luncheon

2023 PR Trends Event a SOLD OUT Success


OCPRSA kicked off the year with its annual—and first in-person event of the year--the 2023 PR Trends Luncheon.


Hosted by Reveille, Inc. in Costa Mesa, the sold out event featured leaders in public relations, digital marketing and corporate communications across a spectrum of industries who shared key insights into today’s trends from the evolving landscape of PR including social media, journalism and digital marketing.


Panelists included Vice President of Communications for Disneyland Resort Suzi Brown, Vice President of Marketing for NextGen Healthcare Colleen Edwards, Managing Director of PR Talent Heather McLaughlin and Taco Bell’s Head of Marketing Communications and Public Relations Matt Prince. Brenda Springer, APR, founder and CEO of Reveille, Inc. served as moderator.

Read Welcome Remarks
APR

Power up Your PRofessional Goals with the APR:

Register for the FREE APR Introductory Session

Monday, February 27, 2023 @ 6:30 p.m. PT | Online


Distinguish yourself by demonstrating mastery of the strategic communications practice! The OCPRSA APR Study Sessions have earned acclaim across the profession, bringing in students from all over the nation to take part. Our course prepares you to successfully earn the APR and complete the process with ease. Plus, the Study Sessions continue to be offered through Zoom for ultimate convenience!


Join us for a virtual, FREE introductory meeting to kick off this year’s 10-week OCPRSA APR Study Course.

  • Learn how the APR process is a true measure of excellence in progressive public relations practices.
  • Hear from colleagues who recently earned their credentials and how it benefits them.
  • Get insight about the panel presentation or the computer-based exam.


Click HERE to learn more about the APR and sign up for the free introductory session. Advance registration is required.



OCPRSA Board Retreat Recap


Members of the 2023 OCPRSA Board of Directors launched the year with a planning retreat January 11. Executive board as well as chairs and co-chairs began working on plans for this year’s events, speakers, panelists; exploring opportunities on how to work with local university PRSSA chapters; and how trends will impact everything from how we communicate to professional development. Stay tuned.

2023 OCPRSA Board Retreat
Join an OCPRSA Committee

Make Joining a Committee Your New Year’s Resolution!


Now is the perfect time to join an OCPRSA committee! From event planning to communications, diversity, and inclusion, there’s something for everyone. Your support is so appreciated—thank you!

Learn More
Member Movers and Shakers

Ken Hagihara, APR, Fellow PRSA, MCM Appointed to Serve on the Universal Accreditation Board (UAB)

Longtime OCPRSA member and faculty advisor for PRSSA Cal State Fullerton Ken Hagihara, APR, Fellow PRSA, MCM, has been appointed to serve on the Universal Accreditation Board (UAB).


The Universal Accreditation Board (UAB) is a diverse group of educators, military public affairs personnel and public relations professionals who oversee the Accreditation program. Their diverse backgrounds and various participating organizations are a testimony to the vital role public relations plays today and the varying levels of input that go into Accreditation.


Ken will be heading to PRSA headquarters in New York to attend the first in-person UAB session. Congratulations Ken and safe travels!

Ken Hagihara, APR, Fellow PRSA, MCM

Kathryn Kelly at Powerhouse+Co. Promoted to Director of Client Services


Powerhouse+Co. announced the well-deserved promotion of Kathryn Kelly to director of client services. Kathryn's proven skills and attributes as a dependable client leader and committed agency mentor make her ideally suited for the position. Huge congratulations, Kathryn!

Kathryn Kelly
Member Spotlight: Elena Bosch, APR

Member Spotlight:

Q&A with Elena Bosch, APR


Meet Elena Bosch, APR, who just stepped into the role of 2023 OCPRSA President. This fantastic PR professional brings forward a wealth of experience across industries, from nonprofit and government to corporate social responsibility and so much in between. Read on, meet Elena, and be sure to come up and say hello at our next OCPRSA event!


Q: Elena, please tell us about you! Your job, etc.?


A: I proudly serve as the director of communications at Think Together, California’s largest afterschool and expanded learning provider, reaching an estimated 200,000 public school and charter students every year. I often brag I have the best job because I get to tell our impact story while working with top educators and philanthropic leaders throughout the state, including the LA Dodgers Foundation, LA84 Foundation, adidas and more! But we don’t just do sports. We offer STEM, arts, enrichment and so much more, so every student has the opportunity to reach their greatness! When I’m not working, I enjoy being a mom to two little ones, rooting for the Angels, enjoying a local hike or relaxing at the beach.


Q: What brought you to the OCPRSA?


A: I became a member of OCPRSA when I changed jobs from an agency in the Inland Empire to an in-house role here in the OC. Another long-time member encouraged me to get more involved with the chapter while we were at OCPRSA’s Trends event many years ago. I had previously served on the board for PRSA Inland Empire, so it was a natural fit for me to get more involved once I started working here locally. However, I would say I really started experiencing the power of PRSA once I earned my APR and started considering a role on the executive board. Serving in a role that works cross-functionally across all committees and with other chapters has brought me closer to so many of my colleagues. I couldn’t be prouder to work with some of the brightest leaders within PRSA right here with OCPRSA.


Q: What’s your favorite piece of advice for PR professionals?


A: Don’t let the fear of failure get in the way of your success. There is no such thing as failure. Only lessons to be learned. I know that seems cliché but it’s true. We all make mistakes. Some big. Some small. But you’ve got to get back up and try again. So, share the idea. Send the pitch. Take the risk. You got this.

PRSA Western District Conference

Dream of warmer weather! Springtime in Tucson is a great chance to enjoy some fun in the sun, network with colleagues and engage in professional development opportunities. The deadline for early bird registration is coming up, so don't miss your chance to save $50. The Early Bird registration rate runs through February 28th.


Conference Speaker Deadline Tomorrow


The Western District of the Public Relations Society of America is accepting proposals for speakers at its 2023 Western District Conference, April 26-28, 2023, at the Westin La Paloma Resort & Spa in Tucson, Arizona. Submit your proposal by Thursday, January 26, 2023.

News from National

Catch Up on Industry News from PRSA National



Webinar: 2023 Series–Diversity in the PR Classroom

January 26, 2023 9 a.m. PST

FREE for PRSA Members

Presenters: Institute of Public Relations, PRSA Educators Academy, University of Texas at Austin Moody College of Communication


Webinar: The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust

February 2, 2023 12 p.m. – 1 p.m. PST

FREE for PRSA Members


Conquering Career Change

Considering changing jobs? Beefing up those networking skills? You’re not alone. Visit PRSA’s Job Page to browse topics such as interviewing skills, leadership and more. Front page story this month: Conquering Career Change.


Issues & Trends

Edelman Report: Businesses Trusted Most in a More Polarized World, AP

PRSA Membership - APR Promotion
Job Opportunities

Local PR Job Opportunities

Top OC Companies Looking for the Best and the Brightest


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Chapter Sponsors

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