The Importance of Relationships in the Freight Market

April 11, 2024

Issue 261

Building strong relationships in a down freight market is essential for trucking companies to thrive. Competition intensifies during periods with challenging macroeconomic conditions and securing profitable freight becomes increasingly difficult. Establishing and nurturing connections with shippers or brokers can provide a competitive edge and open up opportunities that may not be available through load boards. Relationships can also protect the company from fraud, theft, and double brokering.

One effective way to build relationships in a down freight market is through consistent, proactive communication. Frequent accurate updates, whether it be a truck getting loaded, PODs sent after delivery, truck issues, or anything else, help to create trust. Also, being responsive and reliable in fulfilling commitments strengthens trust and reinforces the foundation of a long-term relationship.

Additionally, offering value-added services like kitting or carbon neutral shipments and going the extra mile can significantly enhance relationship-building efforts. Providing personalized solutions demonstrates a dedication to meeting the specific requirements of brokers and shippers. Ultimately, investing time and effort into cultivating strong relationships not only helps weather the storms of a down freight market, but also positions trucking companies for sustained success in the long run.

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Paul Blanco
Allen Lund Company
MarCom - Los Angeles

Matt McAllister, ALC Houston

Matt McAllister is a transportation broker in the Houston office. He graduated from Texas A&M University in 2017 with a Bachelor of Science in Economics. He gained valuable experience in account management and operations at another 3PL prior to joining ALC in October 2022. In his spare time, Matt likes to run, travel, and spend time with his Dutch Shepherd, Bristol.

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About Allen Lund Company:

Specializing as a national third-party transportation broker with nationwide offices and over 700 employees, the Allen Lund Company works with shippers and carriers across the nation to transport dry, refrigerated, and flatbed freight; additionally, the Allen Lund Company has an international division licensed by the FMC as an OTI-NVOCC (#019872NF), and a software and logistics division, ALC Logistics.

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