Muma College of Business debuts 2022 holiday video

Happy holidays to our students, faculty, colleagues, alumni, donors, and friends! At the Muma College of Business, we believe in the magic of the holiday season. Click the adjacent image to watch our holiday video.

This year's edition is a send-up to the "Ted Lasso" series where Interim Dean GJ de Vreede stars as the title character. For die-hard fans, take a behind-the-scenes look into the making of the 2022 video in this recap slideshow.

USF awarded more than 4,500 degrees during fall commencement held at the Yuengling Center. The group featured five undergraduate business students earning a perfect 4.0 GPA who were recognized as a King O'Neal Scholar.

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Steve Diasio, an associate professor of instruction, was named to Poets&Quants for Undergrad's annual list of the Top 50 Undergraduate Business Professors worldwide for 2022. The winners were selected from over 500 nominations.

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The Princeton Review and Entrepreneur magazine placed USF's graduate entrepreneurship program No. 9 in the nation and No. 5 among public universities in its 2023 Top Graduate Schools for Entrepreneurship Studies list.



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Denny Yin's latest research explores how emotion-expressing AI chatbots can impact customer service. The co-authored article was published in Information Systems Research and won the Best Paper Runner-up Award in Denmark.

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The next Conversation with a CEO event features Helen Wesley, the president of Peoples Gas. She joined Peoples Gas in 2020 as the chief operating officer. She's had a diverse career with over 30 years of experience in various forms of energy.

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It has been an exciting and event-filled year at the Muma College of Business. We celebrated new partnerships, hosted the Thought Leader series, and saw philanthropic gifts set a record. Here is a year in review highlighting the top stories from 2022.

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Researchers with the USF Supply Chain Innovation Lab completed two sister projects aimed at helping to improve the state’s freight transportation and logistics network. The projects support the need to attract more companies to Florida.

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At 16 years old, Danylo Solomentsev left his home in Ukraine to study at USF. When the Russia-Ukraine war began, he used his marketing skills to help coordinate a campaign that raised over $7,000 for humanitarian relief.  

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A group from the University of Novi Sad in Serbia traveled to USF’s Sarasota-Manatee campus as part of a U.S. Embassy Partnership grant to foster a long-term relationship between the hospitality and tourism programs at the two schools.



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Student Spotlight: Gabriel Mocelin landed his dream internship and is headed to Goldman Sachs in New York this summer. But when he started classes at USF, he knew little about finance or how to best prepare himself for a career in finance.

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Boundless Bull: Paola-Marie Mannino, a fourth-year marketing major on the Sarasota-Manatee campus, is the voice behind the social media channels for the Office of Student Engagement and the Campus Activities Board.

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Boundless Bull: Seth Leskanic has had a personal connection with the USF St. Petersburg campus since he was a kid fishing the waters on the edge of campus. Now he is graduating from his hometown university with a perfect 4.0 GPA.



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Faculty Spotlights

Nathan Hartmann, an assistant professor in the School of Marketing and Innovation on the Sarasota-Manatee campus, was featured on The Conversation Intelligence podcast with the Sales Enablement Collective titled “Predicting and optimizing your return on sales enablement.”

Pinshuo Wang, an assistant professor at the Kate Tiedemann School of Business and Finance, co-authored an article titled “Does Student Loan Forgiveness Have Significant Benefits for the Economy?” for the CLS Blue Sky Blog, Columbia Law School’s blog on corporations and the capital markets.

Tina Yang, an associate professor in the Kate Tiedemann School of Business and Finance on USF’s St. Petersburg campus, was appointed co-editor of The Financial Review effective Jan. 1, 2023.

Russell Clayton, an assistant professor of instruction, was quoted in a Fast Company article titled “How to talk to your boss about working too much.”

Carol Osborne, a senior instructor in the School of Marketing and Innovation and director of the Zimmerman Advertising Program, was quoted in a Fox-13 and a WFTS-Tampa Bay news story about holiday shopping trends. She was also featured in a Herald-Tribune story about Cyber Monday.

Alumni Updates

Jason Bearden (‘19, Executive MBA) was elected to the Manatee County Board of County Commissioners and will serve all county residents as an At-Large Commissioner in District 6.

Rich Grieder (‘10, MS, Accounting) was promoted to vice president for brokerage at JLL, a real estate and investment management company. He is a former USF Muma College of Business 25 Under 25 honoree.

Teresa Watkins (‘02, BS, Accounting, ’03, MACC, Accounting) was appointed chief operations officer at Green Dot Corporation. Prior to her promotion, she served as the company’s senior vice president of payment processing.

Amy Rubin (‘17, MS, Management, ’18, MBA, Dean’s office) has a new opportunity as a manager for partnership marketing at the National Hockey League.

Igor Schattan (‘20, BS, Finance) started a new position as a junior financial advisor at Darwin Partners, a wealth and asset management company. He is a former USF Muma College of Business 25 Under 25 honoree.

Roman Alfaro (‘07, BS, Finance) started a new role as a business analyst at the accounting firm Sikich.