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Is it time to stop the madness?
Ted Konnerth

David Gordon, Channel Marketing recently published his monthly newsletter on the status of POS data integrity and the 'next' chapter of improving the data sharing. (POS= point of sale, or place of sale. It's a process of providing destination information on the final sale of a manufacturers' product down to the SKU level; for purposes of agent compensation). David and I have known each other for a long time and maintain a great relationship, which includes collaborating on industry-wide issues, or trends. I replied to David's article with a proposal to look at the issues of POS from a different perspective.

POS information was a big topic over 30 years ago with the rapid expansion of manufacturer distribution centers; and the growth of large national customers



- National Accounts Manager - Electrical Distributor
- Energy Auditor - Lighting Fixture Manufacturer
- Senior Lighting Designer - Lighting Design Firm (Dubai)
- Marketing Director - C&I Lighting Fixture Mfr.
- RSM (specifiers) - Midwest - Outdoor Lighting Mfr. 
- RSM (specifiers) - Northeast - C&I Lighting Fixture Mfr. 
Territory Sales Manager (distributors) - OH - C&I Lighting Mfr.
- Territory Sales Manager (distributors) - NV - C&I Lighting Mfr.
- Product Manager - C & I Manufacturer
- Outside Sales (end users) - Outdoor Lighting Manufacturer
- Outside Sales (distributors) - Lighting Rep Agency
- Territory Sales Manager - Midwest - Commercial Lighting Mfr.
- Territory Sales Manager - Northeast - Commercial Lighting Mfr.
- Senior Lighting Designer - Lighting Design Firm
- Director of Sales - Commercial Lighting Manufacturer
- RSM - Specialty Harsh & Hazardous Lighting Manufacturer
- Quotations - Lighting Rep Agency
- RSM - Commercial & Industrial LED Lighting Fixture Mfr.
- Engineering Manager - Commercial LED Lighting Fixture Mfr.
- Project Manager - Electrical Contractor
- Lighting Designer -  Lighting Design Firm
- RSM - Decorative Lighting Fixture Manufacturer
- VP of Sales - LED Components Manufacturer
- Design Engineer - Industrial & Infrastructure Lighting/Lamp Mfr.
- RSM - Commercial & Hospitality Fixture & Lamp Lighting Mfr.
- Product Manager - Industrial Lighting Manufacturer
- Lighting Specialist - Harsh & Hazardous Lighting Manufacturer

Brooke Ziolo
President, Lighting Recruiter

Brooke Ziolo is an executive recruiter in the lighting industry. She helps lighting manufacturers and lighting design firms hire industry specific talent to grow their companies.

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