The Broker Blueprint, your go-to source for cutting-edge insights and resources in the real estate realm. Where we unravel the latest real estate market trends and open the doors to a wealth of resources designed to elevate your success.

The Broker's Brief

"The Broker's Brief." This exclusive segment is your compass to navigate the dynamic real estate landscape, providing you with news updates and a precise reading of the market pulse.

January 2024 Existing-Home Sales Rebound to 4 Million

NAR released a summary of existing-home sales data showing that January's housing market activity increased 3.1% from December 2023. January's existing-home sales reached a seasonally adjusted annual rate of 4 million. January's sales of existing homes weakened 1.7% from January 2023.

Broker Power Hour Recap:

The Latest Market Stats and Trends

In January, Jessica Lautz, Deputy Chief Economist and Vice President of Research at NAR broke down pertinent market stats and trends to help keep brokers up-to-date.

**Broker Power Hour is a bimonthly, virtual event offering brokers the information and tools they need to navigate the market and their businesses. It’s offered as an NAR benefit. For more information and to register for the next Power Hour, check out broker.realtor.

Increasingly, millennials and Gen-Z are entering into leadership positions in the industry, and they’re sharing what they’ve learned.

The words you use to interact with your agents can make all the difference. That’s why she urges being thoughtful and intentional about the words you use and the delivery of what you’re saying.

Trends & Tips

Maximize LinkedIn’s Networking Potential

Creating a LinkedIn profile and adding all pertinent information is a great start, but it isn’t enough. “You need to be active on the platform,” Presti says. She recommends posting status updates one or two times a week. “I also look at the alerts on a daily basis.” LinkedIn will send notifications when a connection has a work anniversary or birthday, and Presti makes a point to send a note.

RALSC Realtor® Hub, Resources & More

The REALTOR® to REALTOR® Series: Win Over Clients, Colleagues Who Feel Threatened by DEI

Not everyone understands or recognizes the vital role that diversity, equity and inclusion plays in real estate. Some even see the DEI movement overall as unfairly hostile toward people who are perceived to be privileged. This is a misguided notion—but one that real estate pros must confront in their quest to support a freer, fairer real estate market. Host Marki Lemons Ryhal speaks with two real estate pros who are part of underrepresented groups and fight every day against biases and stereotypes.

Market Sees Significant Spike in Listings

While home sales and house prices remained fairly similar across the state compared with a year ago, the Florida market saw significantly more new listings this January.

Ready to revolutionize your real estate game? Look no further! Unlock the power of visually compelling infographics tailored just for you at RALSC Realtor® Hub.

Co-brand our infographics with your logo! Make them uniquely yours, reinforcing your brand identity with every share.

Simply log in to our Realtor® Hub, navigate to the resources section and open the B90X folder, and let the downloading begin!

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