There is still time to make a difference - donate to the 2024 NYSTC Stewardship Project: Francis Center of Niagara Falls After School Program
Attendees for the 2024 New York State Tourism Conference still have the opportunity to participate in our initiative to support the after school program at the Francis Center in Niagara Falls!
Lean More / Donate
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Next Lunch & Learn Webinar:
Digital Discoveries: Lessons Learned from Tenement Museum
| Kayla Lloyd, Senior Marketing Manager at BBG&G Integrated Marketing will discuss how in 2023 Tenement Museum partnered with BBG&G to successfully market and promote the museum’s reopening. BBG&G developed and executed a digital advertising campaign that focused on bringing awareness to the reopening, highlighting available tours, exhibits, and programs, and promoting the museum's 35th anniversary. Register Now | |
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Since the campaign's inception, Tenement Museum has seen significant growth in its online presence and continues to work with BBG&G to expand upon that growth. This workshop will give attendees the inside scoop on how the digital strategy was developed and implemented - as well as the results!
- Learn how a comprehensive digital ad strategy is developed
- Discover the key components of a successful digital ad campaign
- Learn what kind of results you should expect
When: Wednesday, April 24 at 12:00 pm E.T.
Cost: Free!
Please share this invite! The NYSTIA Lunch & Learn Webinars are open to all NYSTIA members and their guests. Register Now
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The New Yorker Hotel is Now NYSTIA's NYC Headquarters Hotel! | |
The New Yorker Hotel, host of the 2022 NYSTIA Annual Meeting, is now NYSTIA's headquarters hotel in Manhattan! NYSTIA members now enjoy a dynamic negotiated rate of 25% off BAR (Best Advertised Rate) - and facility fees are waived at this iconic, landmark hotel just one block from the Moynihan Train Hall and Penn Station.
Book Now!
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You're Invited! Join NYSTIA's DEAI Committee | |
All are welcome! NYSTIA acknowledges and advocates the need to cultivate diversity, equitability and inclusion (DEI) of the travel, tourism and hospitality industries of New York State. NYSTIA's DEAI Committee meets virtually on the last Friday of every month to discuss new initiatives and outcomes, plan future events, share DEAI resources and New York State case studies, present on panels, and more. NYSTIA's DEAI Committee is open to all NYSTIA members!
Join the Committee!
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Ottawa Outdoor Enthusiasts Look to Travel to New York State | |
Your New York Great Destinations Travel Show Booth was on display at the Ottawa Outdoor Adventure Show at the Nepean Sportsplex on Saturday and Sunday, April 20/21. The event promoter really appreciated our new booth presentation and placed us at the show entrance in a corner booth! The show was very busy with an eclectic attendee mix of outdoor enthusiasts and families, all excited to explore New York State...
Read the Full Recap
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Nominate a Deserving Colleague for a NYS Tourism Excellence Award! Nominations Extended to May 25
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Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. Nominate your own organization, a leader, a partner in your county, or a colleague deserving of recognition. Let us know what you and your team have been up to, or let someone know how much you appreciate their hard work!
Nominate Now
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RECAP: VEAR Into the Future: Using Augmented Reality in your Destination to Increase Engagement | |
During last week's Lunch and Learn Webinar Jake Buganski and Thomas Mooney from FourthIdea presented their topic VEAR into the Future: Using Augmented Reality in your Destination to Increase Engagement.
Read the Recap
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⚖️ Advocacy Matters to You |
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Governor Hochul recently released the approved $237 Billion FY 2025 Enacted State Budget. Most notably, as Mark Dorr announced upon during his NY Legislative Update at the 2024 NYS Tourism Conference, $1 million was restored to the Matching Grants Program for a total of $3.45 million.
- Key Issue Talking Points: NYSHTA's 2024 Tourism Advocacy Day one-pager. The comprehensive document highlights their main budget and legislative priorities for 2024 on short-term rentals, the COVID sick leave law, ADA website legislation, and more.
You can access NYSTIA's Advocacy Action Center anytime to View Key Legislation and contact your elected representatives.
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Governor Hochul Celebrates New York State Parks and Historic Sites Centennial | |
Governor Kathy Hochul on Thursday celebrated the centennial of the State Council of Parks establishment on April 18, 1924. Landmarks across the state will be illuminated in Parks green and centennial gold and a special centennial flag will be raised at parks and historic sites across the state to commemorate the day. “Our State Parks and Historic Sites system is a treasure for New Yorkers and visitors alike, and today we celebrate 100 years of memories,” Governor Hochul said. “The system we have today started with visionary leadership, and it has grown over the decades to encompass more than 250 properties covering 360,000 acres of land. As Governor, I will continue this legacy as we honor the history of our parks today and throughout the year.”
Continue Reading
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3 Days of Food, Flavor & Fun at the 2nd Annual Catskill Cuisine! | |
The Sullivan Catskills Visitors Association, in partnership with Bethel Woods Center for Arts, presents a food festival celebrating the cuisine of the Catskills and beyond. The weekend event (May 10-12) will showcase the beauty, resurgence, and popularity of the Sullivan Catskills and its distinct regional cuisine. Catskill Cuisine takes inspiration from local fare, farmers, and restaurants, featuring chefs and producers participating in tastings and demonstrations.
Learn More
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NYSTIA Partner Feature: Erin Bowers and Randy Fortes from Tempest Interactive Media | |
Tempest Interactive Media is a multifaceted agency and destination organization advocate that strengthens communities through the innovation and activation of web, marketing, and cloud software solutions. As the Events and Marketing Specialist, Erin Bowers leads planning and coordination for Tourism Academy, Tempest’s annual client conference that highlights best practices and new ideas in technology and marketing for the travel and tourism industry. Randy Fortes is Tempest's Business Development Manager. He joined the Tempest team in 2022 after many years working in the travel industry, where he has built great relationships that distinguish him as a friend and leader.
Continue Reading
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New Member Introduction: Lauren Alperin from New York Family | |
Please welcome Lauren Alperin, Partnerships Manager at New York Family to the NYSTIA Comunity! As Partnerships Manager, Lauren acts as an ally to help both small and large local and National businesses show and tell their stories to qualified targeted audiences. New York Family is a vast NY-DMA reach, and a large division of www.SchnepsMedia.com, local NY and Tri-state travel and entertainment news and events.
Meet Lauren
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You're Invited to an Experiential FAM Tour Hosted by Visit Rochester! | |
Calling all Rochester Recommenders, Influencers, and Frontline Staff: On April 30th Visit Rochester is hosting an Experiential FAM Tour for you and your team to experience Rochester’s attractions firsthand! This day-long tour will take you from the RMSC, to the George Eastman Museum, MAG Sculpture Park, ARTISAN Works, High Falls, Park Ave, and the STRONG!
Space is limited, so sign up today! The deadline is April 18th.
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Digital Discoveries: Lessons Learned from the Tenement Museum
April 24
Lunch & Learn Webinar | BBG&G | Register Now
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Northern New York Tourism Summit Hosted by Akwesasne Travel
April 23
Event | Akwesasne Travel| Register Now
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Tourism Industry Virtual Career Fair
April 25
Event | I LOVE NY & NYS Dept. of Labor | Register Now
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Times Union Travel Monthly Newsletter | |
The monthly Hearst Media and Albany Times Union newsletter provides informative content, news, tips, and insights on regional travel for their engaged community of readers who enjoy travel! Their email marketing solution offers one of the largest, most comprehensive databases in the marketplace today, containing more than 300 available selects and over 134 million unique email records.
NYSTIA members are offered the opportunity to advertise in their new Travel Newsletter, reaching their over 200,000 subscribers!
Learn More & Sign Up
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Premier Travel Media: America 250th, A Milestone, 250 Years in the Making! | |
The 2024 AARP NYSTIA Co-Op program will feature a February presentation in the AARP Mid-Atlantic Region (NY, NJ and PA) to target summer vacation planners and follow up with an October program in AARP's New England Region travel issue (CT, MA, ME, NH, NH, VT) to reach the fall and winter travel market.
Both issues will offer some compelling benefit features:
- We will target AARP's age 50 to 59 "active & adventurous" audience, a prime audience for multi-generational summer travel and off-peak couples and family weekend outings
- Advertisers will receive matching space for advertorial
- Both issues will offer reader service lead generation
Learn More & Sign Up!
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No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page. | |
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WHAT WE DO TOGETHER:
Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.
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